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“Marketing is the science of knowing what economists are wrong about.” – Rory Sutherland

PR and Marketing Strategy

Are you wasting your marketing budget on these eight tactics?

Here's how you can avoid wasting time and money on strategies that just won't work

PR and Marketing Strategy

Growing your business through innovative marketing tactics

If you are starting to see a bit of a slow down after your initial launch and are trying to find ways to ensure that your business continues to grow, this is where marketing and brand development plans come in.

PR and Marketing Strategy

How to market a niche product globally 

Here's how to stand out from the crowd with your global brand.

PR and Marketing Strategy

Five marketing campaigns that were even worse than DWP’s Workie

The Department of Work and Pensions (DWP) has come under fire after it was revealed £8.5m was spent on its new ‘physical embodiment of workplace pensions’ Workie: but it is far from the first organisation to throw away money on less than successful marketing campaigns.

News

Why SMEs need to treat call handling as an essential component of the marketing mix

Phone calls can often make or break a business's reputation among its clients: so how can you make sure you get them right?

News

Seven tips on how to use your marketing budget most effectively

Paul Liascos, UK managing director at ReachLocal offers tips on some of the “must dos” of marketing your small or medium-sized business online

News

BMW turns to tech start-up to revitalise print marketing

Newest NCF technology predicted to have “huge impact”

Mergers & Acquisitions

WPP snaps up controlling interest in Quirk London

Marketing consultancy business Quirk London is now under the control of NASDAQ and LSE-listed WPP.

Mergers & Acquisitions

Second exit of 2014 for ISIS Equity Partners as it ends interest in ITG

ISIS Equity Partners has exited a stake of Inspired Thinking Group, which it has held since June 2010.

PR and Marketing Strategy

The impact marketing formula for getting noticed

Your business might be the best in the world, but if nobody has noticed you, it really doesn't matter. Bryony Thomas, founder of Watertight Marketing, talks through how to get your business to stand out.

Opinion

Marketing: return on investment or education

It's a fine a balance achieving the right marketing strategy at outset.

News

Google North West partner Ph.Creative secures £500,000 growth funding package

A marketing agency located in Liverpool has ambitions to double in size following the backing of The North West Fund for Venture Capital.

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