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Business Startup: Former Apprentice Kimberly Davis on her marketing company

Former Apprentice candidate Kimberly Davis started her business Sarsaparilla Marketing seven years ago and is at this year’s Business Startup Show in London.

PR and Marketing Strategy

Dare to campaign differently

From viral marketing to publicity stunts and celebrity endorsements, there are numerous ways to make your company stand out from the crowd.

PR and Marketing Strategy

Routes to the market

Received wisdom has it that when the going gets tough, the marketing team gets the chop, but that approach may be changing in this recession. Kathleen Hall investigates.

News

Loewy makes second acquisition this week

Marketing group Loewy, which earlier this week bought retail packaging specialist Epoch Design, has announced another acquisition.

News

Simons leads Cagney to market

Paul Simons, the former chairman and chief executive of famed advertising agency Ogilvy & Mather’s UK operations, is hoping to raise £2.1 million for marketing services group Cagney.

PR and Marketing Strategy

Create the perfect business card

Egotistical, gimmicky and grim! That is the description of the millions of business cards creating a bad impression on prospective clients, according to research from Lancaster University and print group The Entwistle Group.

PR and Marketing Strategy

Universal Pixel’s £70m gamble

Universal Pixel took on the challenge of selling the most expensive new-build residential property in the UK. Had it all gone wrong, it would have been disastrous for the company. Founder Hayden Allen-Vercoe explains how and why he succeeded.

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