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“Marketing is the science of knowing what economists are wrong about.” – Rory Sutherland

News

French group buys Sponsorship Media

A London-based marketing agency has become part of an international group. Sponsorship Media, which includes EDF Energy, Asda and Friends Provident among its clients, has been bought by Havas Sports.

News

LDC secures Capital backing

London-focused The Capital Fund has invested £250,000, as part of a £350,000 total fundraising, in regional marketing information business The Local Data Company, which plans to use the cash to extend its geographical reach from 30 to 100 UK towns and city centres.

News

Simons leads Cagney to market

Paul Simons, the former chairman and chief executive of famed advertising agency Ogilvy & Mather’s UK operations, is hoping to raise £2.1 million for marketing services group Cagney.

PR and Marketing Strategy

Create the perfect business card

Egotistical, gimmicky and grim! That is the description of the millions of business cards creating a bad impression on prospective clients, according to research from Lancaster University and print group The Entwistle Group.

PR and Marketing Strategy

Universal Pixel’s £70m gamble

Universal Pixel took on the challenge of selling the most expensive new-build residential property in the UK. Had it all gone wrong, it would have been disastrous for the company. Founder Hayden Allen-Vercoe explains how and why he succeeded.

Recommended Content

Partner content

Why upgrading your tech regularly will help your business grow

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.

Opinion

Boosting confidence in outsourcing your customer service function to call centres in Africa

CCI Kenya discusses why outsourcing key of your business processes to call centres in Africa may be beneficial