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“Marketing is the science of knowing what economists are wrong about.” – Rory Sutherland

PR and Marketing Strategy

Smart marketing tips for start-ups

When setting up your businesses, you need to ensure that you get te name of your brand into the brains of your customers. Here, we give you some top tips to excel in marketing your start up.

PR and Marketing Strategy

Common marketing mistakes that can spell doom

Marketing is a tricky beast to tame when it comes to business management. It is easy for small businesses to fall foul of these common marketing mistakes.

PR and Marketing Strategy

The ten secrets to offline marketing success

Offline marketing is psychological advertising that works. There are whole institutes and modules for degree courses that tackle the issue of outdoor marketing. So what are the rules?

PR and Marketing Strategy

Attracting Generation Alpha

Fashion UK's Gurdev Mattu explains why companies need to be more proactive to attract Generation Alpha; from improving research to actively promoting new products via social media collaborations.

PR and Marketing Strategy

Why your products DON’T have to appeal to everyone

You have a product. And that product has the potential to appeal to everyone. Wouldn’t that be great? Well, it depends on how large your marketing budget and team are, says Shweta Jhajharia of The London Coaching Group.

PR and Marketing Strategy

Are you marketing your products in the right way?

If you’re at all uncertain that you’re marketing your products or services properly, here’s some information on what you should be doing.

PR and Marketing Strategy

New research reveals the power of persuasive labels

A unique psychological study has revealed just how much labels really matter when it comes to consumer decisions and customer loyalty. Turns out, customer engagement is in the eye and the brain of the consumer.

PR and Marketing Strategy

The importance of creating a USP in today’s global market

Here, we take a look at why it is important for businesses to find a USP in order to compete in today's global market.

PR and Marketing Strategy

How to grow your business by getting celebrity endorsements

William Adoasi, founder of ethical watch brand, Vitae London, outlines how to make the most of celebrity endorsements when starting up.

PR and Marketing Strategy

6 tips to succeed in SMS marketing

SMS marketing is becoming more and more popular as a way of communicating with customers. Veoo CEO, Matthew Winters writes.

PR and Marketing Strategy

The rising power of the CMO: is marketing is the C-suite’s golden child?

Today’s CMO has more responsibility and influence now than ever before, and are becoming more attractive to companies looking for creative CEOs who “get” the brand. Act-ON's CMO Michelle Huff writes.

PR and Marketing Strategy

How do I ensure my marketing delivers ROI?

Marketing agency every1 explain what to keep in mind when trying to make sure your marketing efforts deliver a clear ROI.

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Partner content

Turning the UK and Ireland’s e‑invoicing mandates into a growth opportunity

This article from Docuware explains upcoming changes around e-invoicing and how your business can manage them

Partner content

Why upgrading your tech regularly will help your business grow

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.