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“Marketing is the science of knowing what economists are wrong about.” – Rory Sutherland

PR and Marketing Strategy

The ten secrets to offline marketing success

Offline marketing is psychological advertising that works. There are whole institutes and modules for degree courses that tackle the issue of outdoor marketing. So what are the rules?

PR and Marketing Strategy

Attracting Generation Alpha

Fashion UK's Gurdev Mattu explains why companies need to be more proactive to attract Generation Alpha; from improving research to actively promoting new products via social media collaborations.

PR and Marketing Strategy

Are you marketing your products in the right way?

If you’re at all uncertain that you’re marketing your products or services properly, here’s some information on what you should be doing.

PR and Marketing Strategy

New research reveals the power of persuasive labels

A unique psychological study has revealed just how much labels really matter when it comes to consumer decisions and customer loyalty. Turns out, customer engagement is in the eye and the brain of the consumer.

PR and Marketing Strategy

The importance of creating a USP in today’s global market

Here, we take a look at why it is important for businesses to find a USP in order to compete in today's global market.

PR and Marketing Strategy

How to grow your business by getting celebrity endorsements

William Adoasi, founder of ethical watch brand, Vitae London, outlines how to make the most of celebrity endorsements when starting up.

PR and Marketing Strategy

6 tips to succeed in SMS marketing

SMS marketing is becoming more and more popular as a way of communicating with customers. Veoo CEO, Matthew Winters writes.

PR and Marketing Strategy

The rising power of the CMO: is marketing is the C-suite’s golden child?

Today’s CMO has more responsibility and influence now than ever before, and are becoming more attractive to companies looking for creative CEOs who “get” the brand. Act-ON's CMO Michelle Huff writes.

PR and Marketing Strategy

How do I ensure my marketing delivers ROI?

Marketing agency every1 explain what to keep in mind when trying to make sure your marketing efforts deliver a clear ROI.

PR and Marketing Strategy

How 5G can boost your marketing plan

Start-up business owners now have more tools at their fingertips than ever before when it comes to marketing.

PR and Marketing Strategy

5 ways to get your business noticed

Growing a business is hard work and the best way of doing it is through marketing – getting your brand seen and heard in the right places. But where do you start? Here are five sure-fire ways to get your business noticed.

PR and Marketing Strategy

3 ways to measure your marketing maturity

Marketo's Conor Shaw outlines the three tell-tale signs that your marketing has reached maturity.

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