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“Marketing is the science of knowing what economists are wrong about.” – Rory Sutherland

Growth Planning

Scaling your start-up? The answer is in the data

We sat down with Sam Martin-Ross, managing director of marketing agency Digital Uncut, to ask him what kinds of data start-ups should focus on, how can it help scale a growing business, and why data gathering is set to become harder

PR and Marketing Strategy

Three tips for growing your startup’s revenue in 2023

Your startup may have a world beating product or service but it’s no good if nobody knows about it. Here are three ways to hammer your message home to customers

PR and Marketing Strategy

Edtech marketing strategy – how to stand out from the crowd

Edtech is one of the fastest growing sectors in Europe with the sector reporting 72% growth in the UK in 2020

PR and Marketing Strategy

Fintech marketing – 6 tips for getting your message across

Pinning down your fintech marketing strategy can be a headache, which is why we've compiled six tips to give you some steer

Opinion

3 tech firms posting marketing jobs right now

Tech companies are hiring across digital marketing, content creation, ad serving, email marketing and SEO

PR and Marketing Strategy

Marketing for tech start-ups – how to bootstrap your marketing

Julia Payne of Incisive Edge offers five ways to bootstrap your marketing when you’re a tech start-up

Opinion

5 companies looking for marketers right now

Marketing is more fractured, and yet more necessary than ever before, writes Jobbio's Kirstie McDermott

Opinion

VC marketing: how to make leads come to you

Solvid's Rebecca Barnatt-Smith shares the best-kept secrets of VC marketing and why it could be the key to increasing that funding round count.

Technology

What happened to the Yellow Pages?

Remember the Yellow Pages? Find out what happened to the classic printed business listings directory and what Yell now offers online for consumers and businesses.

PR and Marketing Strategy

On the first day of Christmas, my SEO said to me… festive search guide

12 days of digital Christmas: Rob Marsden offers a dozen tips on how to ace your SEO strategy and make sure you rank on top of Google this festive season

PR and Marketing Strategy

How to design a quality logo for your business in only 24h

Building an amazing logo and brand identity is now as easy as buying on Amazon

Technology

How deep links can minimise friction in your mobile campaigns

Marketers must be smart as to how they manage their mobile campaigns. It doesn't take much to turn off customers. The solution lies in deep links

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