A powerful logo and unique brand identity can go a long way in determining the success of your small business. It’s the first thing your potential customers will see, and the first thing your paying customers will remember.
The core of a brand identity is the logo – once you know what your business is going to be about, chances are that you won’t tackle social media marketing, SEO or a voice-over first, but you’ll go for a logo.
A logo is the first thing that you’ll need to actually bring your idea to life. Creating a logo requires design skills, which are far from common, especially among small business owners.
I’ve met so many founders who have spent weeks trying to find the right freelancer for the job, and some who have even tried to design it on their own. It always comes down to the same issues — quality, price, negotiations, and transparency.
All things that slow down the business itself.
Designing a logo and a brand identity can be a complicated process. It’s important to stand out from your competition, and while no one knows your brand quite like you, sometimes it’s better to let the professionals step in.
Freelance marketplaces like Fiverr are here to make designing a logo as seamless as buying on Amazon, with express delivery and without breaking the bank.
But before telling you exactly why this is the best option for small businesses, let’s take a step back.
What are the options available today for logo design?
1. Do it yourself
Unless you’re a designer, then you might need at least 20-30 hours to properly learn how to use Photoshop and, of course, subscribe to it (yearly subscription starts at -£100).
Provided you have the time, why not? But if you’re trying to build a business, time is scarce.
2. Offline freelancers or agency
Finding the right freelancer or agency to design your logo (or brand identity) is definitely a more common option, but it’s not always easier.
As a matter of fact, you’ll need at least a couple of weeks to find the right person, a week or so to brief them and negotiate the price, and then another couple of weeks for them to deliver the project (including all the feedback). That’s an average of five weeks to create a logo, and without any transparency on price or quality.
Yes, you might trust your friend or colleague’s referral – but do you have that time, when there are much faster, transparent options that guarantee quality without breaking the bank?
3. Online freelance marketplaces
Why risk spending five weeks and trading off the peace of mind for quality work, or rushing it without having a great logo and brand identity?
Freelance marketplaces like Fiverr strive to offer great solutions without compromising on speed or quality of the work:
- Breadth of selection: you can find the biggest selection of logo designers and brand identity experts, ranging across independent creatives and studios to timeless masters like Rob Janoff, the Apple’s logo designer
- Seamless experience: with more than 20 filters for logo design only, you can find the right freelancer for you in under 5 minutes, given your budget, style and more. And express delivery means you can get the job done in as early as 24 hours. Godspeed.
- Transparent platform: our reviews system and customer support help ensure that the job goes smoothly, and upfront pricing means that you don’t need to waste time on contracts or negotiations.
In 2019, you need a quality logo and brand identity to stand out from the competition. And if you don’t have time to waste, turning to freelance marketplaces may be the right solution for you.
Using freelance marketplaces are becoming the definitive go-to solution for designing a logo, building a whole brand identity, and much, much more. They can even help with your website for SEO or hiring a voice over artist for your next advert.
They’re designed to provide small businesses like yours with increasing efficiency, unparalleled transparency on quality and unbeatable value for money.
Do you need a quality logo design or brand identity for your small business ASAP?
Now you know what to do – just click here.