Good news for marketers: a January 2022 survey by Statista found that digital marketing spend is expected to increase 28 per cent this year.
Unsurprisingly, UK marketers are putting their eggs into the digital economy, allocating 72 per cent of their spend towards online efforts, to a total 15.57bn in digital ad spend.
Marketing is more fractured, and yet more necessary than ever before as brands and companies shout to be heard. Long gone are the days of direct mail, telemarketing and catalogues ruling the landscape. Now, it is incumbent upon a marketing professional to be on top of – and measure – a huge number of campaigns across content, paid search, inbound and outbound campaigns, influencer, email, social media and many more.
New areas of importance rise and fall constantly, as do the tools used for creation, promotion and measurement. Martech itself is an established area within the tech industry and is a category of digital apps that automate or streamline marketing tasks, helping with content and social planning, execution and reporting.
There are many key players, including Salesforce, founded in 1999, which remains the biggest martech player in the world, and HubSpot, which creates software for inbound marketing, sales, and customer service.
However, the raison d’ȇtre of any marketing professional, and any marketing department, is to help their company generate as many sales leads and ultimately sales as possible, which is why it is so important for any company, no matter its stage, to have marketing professionals on board.
Early-stage, scale-up and fast-growth stage companies can dismiss the importance of marketing, preferring to invest in technology. But perception and awareness are vital to companies at all of these stages. These are arenas that marketing professionals excel in, helping to polish the online appearance and reputation of a growing company, while developing strategies to develop a pipeline of sales leads.
There are plenty of companies looking for marketers right now and we are highlighting five interesting open roles across the marketing sphere below. You can browse for plenty more on the Growth Business job board.
Klarna is the leading global payments and shopping service, and is well known in the buy-now-pay-later sphere.
The company has had its fair share of hiccups of late, in May it announced plans to cut 10 per cent of its workforce and also lowered its own valuation by 85 per cent.
For now, it’s business as usual with Klarna recently announcing plans to roll its services onto food delivery app Deliveroo across the UK and Ireland. As a result the company is still hiring and in this CRM marketing manager role, the right candidate will play a key role in overseeing and optimising cross-team CRM operations and tools, ensuring all CRM activities are in line with quality standards, driving/contributing to strategic CRM projects, monitoring campaign performance and promoting learnings across teams. Get full information on the CRM marketing manager job.
For those in the media sector (and beyond), it is an exciting time to join ITV. No longer a legacy company, as it gears up to launch ITVX later this year and looks to streaming and future content strategies, the channel is investing in data analytics and AI.
The data product owner will help teams incorporate a value-based approach to organisational change and delivery of data products using agile development methods, while maintaining highest standards for working with data.
You will have solid experience of realising value from deploying data analytics tools and insights, data science and AI products and solutions into business functions including marketing. A working knowledge of the opportunities and challenges of data-driven digital transformation is a must, ideally within the TV or digital media ecosystem. Get the full job description here.
Founded in 2011, Unidays is the world’s largest student affinity network, with over 22 million verified members in 115 markets.
The challenge for the B2B marketing director lies in educating target accounts and the broader market on both the value of Gen Z student consumers, and the effectiveness of the company’s solutions in enabling brands to connect with this hard-to-reach audience.
You’ll need to have a proven ability to develop and implement successful B2B marketing strategies with demonstrable ROI, including evidence of delivering successful integrated ABM and sales enablement campaigns. Extensive experience as a B2B marketing leader, with exposure to the demands of working within a high growth, entrepreneurial environment is also required. Get more information on the role here.
Global Head of Institutional Marketing, State Street Global Advisors, Managing Director, State Street, London
State Street Global Advisors is one of the biggest asset managers in the world, and provides services to governments, institutions and financial advisors. With over four decades of experience and trillions of dollars in assets under management, it offers one of the broadest selections of investments across asset classes, risk profiles, regions and styles.
As global head of institutional marketing, you’ll lead a team of marketers located in NA, EMEA and APAC, and you will be responsible for State Street Global Advisors’ institutional and cash marketing activities worldwide.
This is a high profile role within the business and requires an experienced individual who is equally adept at strategic planning and execution as well as managing senior stakeholders and working within a truly global team. Find out more here.
The world’s first blockchain mobile health RPG, Hero Trainer combines physical, mental, and emotional health with direct RPG gameplay to help solve the issues that affect this cohort.
Gamers struggle with their physical and mental health at a greater rate than the standard population. As games become more immersive, the need for health solutions for gamers become ever more necessary.
To succeed as the chief marketing officer you’ll need strong critical thinking skills, a passion for gaming, fitness and health as well as experience in the video game industry and blockchain space. Experience with viral marketing, ambassador programme development and best discord practices is also required. Find out more here.
Discover thousands more job opportunities in tech on the Growth Business job board.
Kirstie McDermott works for our job board partner, Jobbio. Based in Dublin, she has been a writer and editor across print and digital platforms for over 15 years.