PR and Marketing Strategy

Understanding Digital Marketing, by Damian Ryan and Calvin Jones, reviewed by Tim Bourne, CEO, Exposure.

Entrepreneurs

BAFTA-winning Hedley Aylott trained as a composer in Manchester and, while working with felons, released the first-ever record from a British prison in 1995. In 2000, he co-founded digital marketing company Summit Media

News

Search engine Google has raised the prospect of bidding wars for trademarked keywords as it relaxes its AdWords policy.

News

Marketing communications specialist Aegis has continued the expansion of its digital marketing operations with an acquisition in France.

News

WPP, one of the world’s largest communication services groups, has bought a majority stake in Adventures s.r.o, an online marketing agency based in Prague.

News

A British company has strengthened its presence in the online marketing sector after completing its second European acquisition.