Digital Marketing

PR and Marketing Strategy

E-marketing made easy

E-marketing, or digital marketing as it’s better known, embraces social media, email, Google search and even digital posters at bus stops

PR and Marketing Strategy

On the first day of Christmas, my SEO said to me… festive search guide

12 days of digital Christmas: Rob Marsden offers a dozen tips on how to ace your SEO strategy and make sure you rank on top of Google this festive season

PR and Marketing Strategy

How to use Pinterest to grow your small business – a step-by-step guide

With more than 80pc of weekly Pinterest users buying products they've seen on the platform, Harold Klaje offers a step-by-step guide to using Pinterest to grow your business

PR and Marketing Strategy

How to use webinars to boost brand awareness

Webinars one of the easiest and most effective ways to get your message across and they are especially good for lead generation. This step-by-step guide will help you boost your brand awareness


How deep links can minimise friction in your mobile campaigns

Marketers must be smart as to how they manage their mobile campaigns. It doesn't take much to turn off customers. The solution lies in deep links

Growth Planning

Three things I’ve learned managing my own business

Dez Derry, CEO of Manchester-based digital agency Mmadigital, boils down what he’s learned to three things – location, finding the right team and keeping staff motivated

PR and Marketing Strategy

Top digital marketing trends for 2019

Voice search and personalisation are set to drive digital marketing decision making in 2019, according to experts.


Digital marketing vs traditional methods

Here, we look at a list of small business digital marketing options and compare them to more traditional methods.

PR and Marketing Strategy

Five key tips about starting up an affiliate marketing business

For growing businesses who are looking to get their names out there, affiliate marketing can be a huge benefit. Here we look at how it can help businesses.


How Abbey Leys farmers market went digital

Visitors are now flocking to Abbey Leys Farmers Market, thanks to digital marketing training from Reaseheath College.

PR and Marketing Strategy

Exploring the untapped potential of digital tribes

Aurecon’s Frank van Rensburg argues for the untapped resource of digital tribes to help us design a better way of living.

PR and Marketing Strategy

Are marketers really data-driven or are they still “flying blind”?

DataXu’s Sandro Catanzaro outlines how marketers can boost the impact of their campaigns through a data-driven approach.