Digital Marketing


Google opens up trademark bidding

Search engine Google has raised the prospect of bidding wars for trademarked keywords as it relaxes its AdWords policy.


WPP expands into digital

WPP, one of the world’s largest communication services groups, has bought a majority stake in Adventures s.r.o, an online marketing agency based in Prague.


IPT buys French online marketer

A British company has strengthened its presence in the online marketing sector after completing its second European acquisition.