As the owner of a business with a digital division, I am expected to understand the ins and outs of digital marketing, but I tend to leave the technical knowledge to the experts. I often wonder how owner-managers of businesses wanting to create an online presence actually cope with the complexities of the digital reality.
Understanding Digital Marketing is a practical guide that explains how businesses can harness the power of the web and communicate to audiences online. It uses concise, jargon-free language to explain the most important digital tools and trends and how to use them to benefit your business.
This book will take away the fear I’m sure is felt by many people about the digital world – it’ll help both those who work alone or are self-employed and owners and managers of growing businesses who might be only just getting to grips with digital. Not only that, it’s a reassuring checklist for marketing managers of big companies, or students who might need to consult it for the odd reference or explanation.
This book takes a very pragmatic approach and, step-by-step, takes the reader through all the elements needed for successful digital marketing, covering everything from the basics, such as selecting a domain name, through to more complex projects including search marketing and the exciting potential of Web 2.0 and social media.
It really feels as though the authors, an online expert and a technology journalist, have filtered their experience and knowledge and presented the essential information in bite-sized nuggets, not just for the reader to digest but to action immediately.
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