PR and Marketing Strategy

9 in 10 consumers aren’t into augmented reality, and other digital bombshells revealed

The Internet is awash with industry commentators predicting which digital trends will make the biggest impact in 2017. But how do customers actually feel about the latest digital innovations?

Mergers & Acquisitions

App Annie acquires marketing data startup, clarifies IPO rumours

Following a successful Series E funding round, the company has aggressively grown to expand its tech portfolio

PR and Marketing Strategy

Digital marketing trends to look out for in 2016

Here is a look at the hot new digital marketing trends for 2016 and how you can use them for your business.

News

The key to success when using Google AdWords

Many people see Google AdWords as a magic bullet for their advertising needs: but how can you make sure you're getting the maximum value for your business's online visibility?

News

Improving your customers' mobile experience: Assessing the latest Google updates

Whenever Google updates its algorithms there's a mad rush to catch up: so here's how to make the most of the new changes that favour mobile-optimised sites.

Social Media

What we’ve learnt: WeSwap’s foray into the world of social media marketing 

WeSwap’s social currency platform matches travellers heading in opposite directions. Here, UK marketing manager Stephanie Meyer-Scott shares the business’ experiences of entering the world of social media marketing.