Digital deal for red-top publisher

Trinity Mirror, which publishes British newspaper titles including the Daily Mirror and People, has purchased Communicator Corp as it looks to build its digital marketing business.

The deal, which has been made for £8 million, brings to Trinity Mirror a company which had reported revenues of £3.5 million and an operating profit of £1 million for the year to date 31 March 2011.

Tyne and Wear-based Communicator Corp has customers including Adidas, All Saints and the Co-operative Bank, as well as Trinity Mirror.

Sly Bailey, chief executive officer at Trinity Mirror, comments: ‘Increasingly we’re seeing that, in addition to print and website advertising, clients want help in areas such as website design, search engine optimisation, e-mail marketing, social media and web analytics.’

Bailey says that the acquisition of Communications Corp will complement Trinity Mirror’s existing digital marketing services offered by its Ripple Effect service.

Liverpool-based Ripple was acquired by Trinity Mirror in 2008.

The digital strategy being pursued by the publishing company was outlined in March 2010.

Speaking then Bailey said: ‘If a company wants help with email marketing and a print ad in the Newcastle Chronicle then we should be able to offer that.

‘It is very much the future of local media. Clients are demanding it and we want to be able to develop expertise in those areas.

Hunter Ruthven

Hunter Ruthven

Hunter was the Editor for from 2012 to 2014, before moving on to Caspian Media Ltd to be Editor of Real Business.