The company plans to complete its AIM listing on Thursday 9 February.

Simons, who left Ogilvy after an apparent fall-out with other senior managers in 2002, is both Cagney’s chief executive and major shareholder and will continue to own 19.5 per cent of the business post-flotation.

His strategy is to build, through acquisition, an integrated marketing services conglomerate. On flotation this group will consist of broadcast advertising firm Walsh Trott Chick Smith, PR business The Media Foundry International, sales promotion specialist Cubo and a brace of brand consultants.

ARM Corporate Finance is nominated adviser to the company and Keith, Bayley, Rogers is broker.