Tag

Marketing

“Marketing is the science of knowing what economists are wrong about.” – Rory Sutherland

News

LDC secures Capital backing

London-focused The Capital Fund has invested £250,000, as part of a £350,000 total fundraising, in regional marketing information business The Local Data Company, which plans to use the cash to extend its geographical reach from 30 to 100 UK towns and city centres.

News

Simons leads Cagney to market

Paul Simons, the former chairman and chief executive of famed advertising agency Ogilvy & Mather’s UK operations, is hoping to raise £2.1 million for marketing services group Cagney.

PR and Marketing Strategy

Create the perfect business card

Egotistical, gimmicky and grim! That is the description of the millions of business cards creating a bad impression on prospective clients, according to research from Lancaster University and print group The Entwistle Group.

PR and Marketing Strategy

Universal Pixel’s £70m gamble

Universal Pixel took on the challenge of selling the most expensive new-build residential property in the UK. Had it all gone wrong, it would have been disastrous for the company. Founder Hayden Allen-Vercoe explains how and why he succeeded.