Improving your customers' mobile experience: Assessing the latest Google updates

Whenever Google updates its algorithms there's a mad rush to catch up: so here's how to make the most of the new changes that favour mobile-optimised sites.

Google is constantly releasing new algorithm updates, even though its most recent offering was somewhat delayed. The latest is arguably one of the most interesting, as its primary purpose was to boost mobile-friendly website pages that are optimised for smartphones and tablets.

This software update, which was initially considered to be a minor amendment and was rolled out in April, will reward advanced websites and secure them an improved ranking in Google’s mobile search engine.

Almost immediately, however, experts began to capture the magnitude of this update by awarding it a suitable name and description. Referred to most frequently as ‘Mobile-geddon’ within the industry, it will certainly have a deceptively big impact on business-owners and reinforces the prevailing trend for m-commerce.

Despite this, it is merely part of a gradual and relentless evolution, through which Google is aiming to improve every conceivable element of the typical consumer experience.

>See also: Tech Invest Manchester set for 16 September

In relation to this update, Google’s aim is to reward responsive websites that have been optimised for mobile use. The method used to determine this is a simple one, with the firm using a specially-designed Mobile-friendly Test Tool, which is underpinned by an algorithm and applied to evaluate the responsiveness of individual landing pages on a specific website. 

If these landing pages are found to deliver a relatively slow loading time or boast a layout that convolutes the mobile browsing experience, business-owners may find that their website is penalised and loses ground in relation to keyword searches.

In terms of the industry view, the way in which this algorithm has been perceived has varied considerably. From a relatively minor update to one with potentially devastating consequences for websites around the world, it has caused apathy and panic in equal measure since its announcement.

While its premise may have been significant its impact has been less so, however, primarily because the vast majority of ambitious and well-resourced websites have invested in mobile optimisation some time ago.

A website that is optimised for mobile devices is central to their very existence, both in terms of their search engine rankings and the capacity to host live games, deliver fast loading times and execute financial transactions.

For these websites, Google’s latest algorithm simply reinforces the work that they have done to improve the mobile experience of individual customers.

Further reading: Social media, where’s my damn return?

Praseeda Nair

Praseeda Nair

Praseeda was Editor for from 2016 to 2018.

Related Topics

Digital Marketing