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Articles, news and guides on digital marketing for growth businesses.

PR and Marketing Strategy

The benefits of unlocking behavioural marketing

Nick Keating, EMEA director of BounceX explains how behavioural marketing can drive significant incremental value.

PR and Marketing Strategy

9 in 10 consumers aren’t into augmented reality, and other digital bombshells revealed

The Internet is awash with industry commentators predicting which digital trends will make the biggest impact in 2017. But how do customers actually feel about the latest digital innovations?

Mergers & Acquisitions

App Annie acquires marketing data startup, clarifies IPO rumours

Following a successful Series E funding round, the company has aggressively grown to expand its tech portfolio

Mergers & Acquisitions

Connexity completes fourth acquisition in two years with Hitwise deal

Digital marketing company completes deal to take company of Experian's hands.

PR and Marketing Strategy

Digital marketing trends to look out for in 2016

Here is a look at the hot new digital marketing trends for 2016 and how you can use them for your business.

News

The key to success when using Google AdWords

Many people see Google AdWords as a magic bullet for their advertising needs: but how can you make sure you're getting the maximum value for your business's online visibility?

News

Improving your customers' mobile experience: Assessing the latest Google updates

Whenever Google updates its algorithms there's a mad rush to catch up: so here's how to make the most of the new changes that favour mobile-optimised sites.

Social Media

What we’ve learnt: WeSwap’s foray into the world of social media marketing 

WeSwap's social currency platform matches travellers heading in opposite directions. Here, UK marketing manager Stephanie Meyer-Scott shares the business' experiences of entering the world of social media marketing.

PR and Marketing Strategy

Online reviews: The real-time voice of the customer

How increasing investment in online reviews unlocks a wealth of opportunities.

Mergers & Acquisitions

CTI Digital acquired by Paperhat Group

Manchester-based digital agency CTI Digital specialises in e-commerce platforms

News

River Island and L'Oreal-utilised technology secures $15 million to fuel roll-out

Digital marketing software venture Offerpop has taken its equity fundraising total to $25 million on the back of a Series C round.

News

Angel CoFund-led deal nets £400,000 for software start-up

Web marketing software business 4th aspect has now raised £750,000 since its foundation following its latest funding round.

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