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Articles, news and guides on digital marketing for growth businesses.

PR and Marketing Strategy

The benefits of unlocking behavioural marketing

Nick Keating, EMEA director of BounceX explains how behavioural marketing can drive significant incremental value.

PR and Marketing Strategy

9 in 10 consumers aren’t into augmented reality, and other digital bombshells revealed

The Internet is awash with industry commentators predicting which digital trends will make the biggest impact in 2017. But how do customers actually feel about the latest digital innovations?

Entrepreneurs

“My mum uses Facebook and Instagram more than I do”: Leon Emirali

Meet the media entrepreneur who aims to change the way brands communicate.

Mergers & Acquisitions

App Annie acquires marketing data startup, clarifies IPO rumours

Following a successful Series E funding round, the company has aggressively grown to expand its tech portfolio

Mergers & Acquisitions

Connexity completes fourth acquisition in two years with Hitwise deal

Digital marketing company completes deal to take company of Experian's hands.

PR and Marketing Strategy

Digital marketing trends to look out for in 2016

Here is a look at the hot new digital marketing trends for 2016 and how you can use them for your business.

News

The key to success when using Google AdWords

Many people see Google AdWords as a magic bullet for their advertising needs: but how can you make sure you're getting the maximum value for your business's online visibility?

News

Improving your customers' mobile experience: Assessing the latest Google updates

Whenever Google updates its algorithms there's a mad rush to catch up: so here's how to make the most of the new changes that favour mobile-optimised sites.

Social Media

What we’ve learnt: WeSwap’s foray into the world of social media marketing 

WeSwap's social currency platform matches travellers heading in opposite directions. Here, UK marketing manager Stephanie Meyer-Scott shares the business' experiences of entering the world of social media marketing.

PR and Marketing Strategy

Online reviews: The real-time voice of the customer

How increasing investment in online reviews unlocks a wealth of opportunities.

Mergers & Acquisitions

CTI Digital acquired by Paperhat Group

Manchester-based digital agency CTI Digital specialises in e-commerce platforms

News

River Island and L'Oreal-utilised technology secures $15 million to fuel roll-out

Digital marketing software venture Offerpop has taken its equity fundraising total to $25 million on the back of a Series C round.

Recommended Content

Partner content

Why upgrading your tech regularly will help your business grow

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.

Opinion

Boosting confidence in outsourcing your customer service function to call centres in Africa

CCI Kenya discusses why outsourcing key of your business processes to call centres in Africa may be beneficial