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“A product can be quickly outdated, but a successful brand is timeless.” – Stephen King

News

Redrice Ventures deploying up to £10m a year into early-stage consumer brands

The Holborn-based VC is investing £60m over 10 years into early-stage consumer brands and tech solutions

PR and Marketing Strategy

Why your brand needs to stake its claim in the metaverse

Brands that established themselves early on the internet are the ones which dominate today. The same will be true of the metaverse, predicts Tim Hyde

Venture Capital Funding

Redrice Ventures closes £50m fund for digital-first premium brands

Britain’s luxury brand sector is worth £48bn to the UK economy, yet venture capital investors have shied away from investing

News

Deliveroo, Costa and Brewdog are UK’s fastest-growing brands

Disruptors Deliveroo, Brewdog and Ocado make the top five fastest-growing brands in Britain, according to survey

PR and Marketing Strategy

Employer branding: Millennials don’t just want to work for money

Scientific reports show that a brand with a social purpose is more likely to keep its employees happier and motivated.

PR and Marketing Strategy

Keys to creating an attractive brand to seduce your customers

One of the most important aspects of creating a successful business is making sure you build the right brand. We take a look at the steps you need to make your brand attractive to customers.

PR and Marketing Strategy

KPI mismatch: UK brands and agencies struggle to set common marketing objectives

Although a majority of European brands and agencies say setting KPIs is collaborative, a new study reveals that many continue to use conflicting metrics.

PR and Marketing Strategy

Consumers predict ten more years for LinkedIn and Pinterest for brand communication

Most consumers see social media platforms as passing trends and prefer email marketing best, according to a new study.

Social Media

How social media can build your brand

7 ways to build your brand through social media.

Entrepreneurs

Brandfather: a business tell-all that follows the evolution of a transcontinental branding agency

Brandfather is a tell-all tale of business and brands from a man who doesn't suffer from shyness or self-deprecation. It's both a memoir, a business journal and an amusing and insightful 'how to' for entrepreneurs everywhere.

PR and Marketing Strategy

Why Brits struggle to identify homegrown brands

What's in a name? Apparently, a lot. New research reveals that the British public are misled by "British-sounding" brands, from Tetley Tea to Branston Pickle.

PR and Marketing Strategy

Are you ready for cause branding?

The most successful brands are likely to be those that have the greatest social impact. Vital Communications' James White outlines the importance of cause branding, and how to make the most of giving back.

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