PR and Marketing Strategy

Why bad reviews aren’t bad for brands

Francisco Ascensão explains the importance of negative reviews for brands.

PR and Marketing Strategy

How tech brands from unknown sectors can market to potential consumers

People tend to fear what they don’t understand - this is particularly true when it comes to new tech. easyCar Club's Morgan Young explains how tech companies can use that to their advantage when communicating with customers.

Entrepreneurs

Shopological’s founder on growing a digital fashion and beauty brand

There's choice and there's overkill. Shopological's founder, Elizabetta Camilleri, talks to GrowthBusiness on how brands can reach consumers in an increasingly saturated market. This is her start-up journey.

PR and Marketing Strategy

3 strikes for digital brands and they’re out

A new study reveals that the UK is becoming a nation of digitally discerning consumers willing to click-off and check-out, if their high expectations of the digital services and applications they use are not met.  

Entrepreneurs

Brands are not what marketers say they are anymore

American start-up Olapic was founded on the premise that stock images and elaborate shoots just don't have a place in modern marketing. Co-founder and head of EMEA, Jose de Cabo speaks to GrowthBusiness on the power of user-generated content, and the company's growth story.

News

Why the world’s biggest halal baby food brand is British: for aisha

Baby food brand for aisha broke into the market just a year ago. for aisha is now available in over 2000 multiple retail stores in the UK, including Tesco, ASDA, Morrisons and Boots. Here's how founder Mark Salter grew his halal baby food business into a global phenomenon