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Articles and news on advertising matters for growth businesses.

PR and Marketing Strategy

Six reasons to embrace DOOH advertising in the GDPR age

Craig Mytton, chief revenue officer at Bitposter says that new technology in digital screens will allow businesses to tailor content to consumers better than ever before.

Opinion

It’s the end of advertising as we know it

A recent study into advertising states that tech products should not be promoted, which seems ridiculous.

PR and Marketing Strategy

How can I advertise my business?

Attracting new customers is a crucial business factor that often eludes new businesses. Here, we break down how you can learn to advertise your business and bring in new customers.

Entrepreneurs

5 tips to make your B2B copy shine

Here, James Fieldhouse, senior copywriter at OLIVER Group UK, explains how to perfect your B2B copywriting skills.

Entrepreneurs

From MoonPig to My 1st Years – Iain Martin on growth through advertising

Having helped grow greetings card e-commerce platform, MoonPig to a household name, Iain Martin hopes to take My 1st Years in a different direction.

PR and Marketing Strategy

The great divide: traditional vs. digital advertising

Which method of advertising prevails, digital, traditional or a mix of the two?

PR and Marketing Strategy

What makes TV ads stick?

The most shared ads produce at least one emotional reaction that can trigger a psychological response from viewers.

News

SuperAwesome raises $7m in Twenty Ten Capital-led Series A round

Child-safe advertising firm secures backing with big initial funding round.

Entrepreneurs

Tech Innovators 2014: Adthena aims to give marketers a helping hand

The online world offers a plethora of options when it comes to marketing, and now Adthena has developed a way for brands and businesses to stay ahead of the competition and spend smartly.

Social Media

Huddle co-founder and Just Giving chairman invest in social ads start-up Driftrock

London-based technology company Driftrock has closed a $1 million funding round led by venture capital firm Forward Partners and bolstered by angel investors.

Mergers & Acquisitions

Google snaps up UK start-up spider.io

Display ad technology business spider.io is now in the hands of Google after becoming the US search engine giant's latest acquisition.

News

Notion Capital looks to capitalise on growing video advertising market by backing Rockabox

A Series A funding round worth £3 million has been raised by video engagement technology business Rockabox.

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