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PR and Marketing Strategy

Are marketers really data-driven or are they still “flying blind”?

DataXu’s Sandro Catanzaro outlines how marketers can boost the impact of their campaigns through a data-driven approach.

PR and Marketing Strategy

PR and Marketing Strategy

Pharma and biotech: Are you marketing your products in the right way?

Knowing how to market a product or service isn't always something that comes naturally but is a pivotal part of your business.

PR and Marketing Strategy

New research reveals the power of persuasive labels

A unique psychological study has revealed just how much labels really matter when it comes to consumer decisions and customer loyalty. Turns out, customer engagement is in the eye and the brain of the consumer.

PR and Marketing Strategy

Why you shouldn’t forget about flyers for your marketing

For businesses thinking about their marketing and outreach, we take a look at why you shouldn't ignore flyers for your marketing.

PR and Marketing Strategy

Have a digital business? Here are 7 ways to customer satisfaction

Businesses thrive on customers’ support and loyalty to ensure growth. For a digital business, this can be a bit challenging, especially if you don’t have the luxury of having face-to-face interactions with customers.

PR and Marketing Strategy

How blogging can drive lead generation for your business

If your business isn’t already blogging then you should do, writes Hallam Internet's Alex Jones.

PR and Marketing Strategy

The importance of creating a USP in today’s global market

Here, we take a look at why it is important for businesses to find a USP in order to compete in today's global market.

PR and Marketing Strategy

Food packaging innovation over the past decade

Packaging is done for a number of different reasons other than containing the product. This has been true, especially to food items. With food packaging, there are a unique set of constraints and challenges to address.

PR and Marketing Strategy

The importance of creating a USP in today’s global market

Here, we take a look at why it is important for businesses to find a USP in order to compete in today's global market.

PR and Marketing Strategy

Food packaging innovation over the past decade

Packaging is done for a number of different reasons other than containing the product. This has been true, especially to food items. With food packaging, there are a unique set of constraints and challenges to address.

PR and Marketing Strategy

9 powerful methods for start-ups to attract more webinar participants

A webinar as part of your marketing strategy, is smart. The stats say so.

PR and Marketing Strategy

Do you want your pop up banner to be truly effective?

We’ve all seen how pop up banners and pull up banners have been used in a variety of events, occasions, and purposes, from product launches to the promotion of new shops to letting visitors know about a company at trade shows and exhibitions. But what do you really know about designing an effective pop up banner?

PR and Marketing Strategy

5 simple strategies to increase brand engagement in B2B marketing

Adzooma's Will Haswell offer tips and look at some tactics you can use to increase brand engagement in B2B marketing.

PR and Marketing Strategy

25 years of SMS: What have we learned so far?

Veoo's Matthew Winters on why SMS is still relevant for marketers, 25 years on.

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