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PR and Marketing Strategy

What is CRM and what does it do? Growth Business guide to CRM

Growth Business reviews 9 of the most popular CRM systems for engaging with your customers and following up on sales leads

PR and Marketing Strategy

PR and Marketing Strategy

Should influencer marketing be part of your game plan?

CLO PR's Claudia Moselhi explains when and how to bring influencers into your marketing plans.

Growth Planning

Scaling your start-up? The answer is in the data

We sat down with Sam Martin-Ross, managing director of marketing agency Digital Uncut, to ask him what kinds of data start-ups should focus on, how can it help scale a growing business, and why data gathering is set to become harder

Partner content

Three tips for growing your startup’s revenue in 2023

Your startup may have a world beating product or service but it’s no good if nobody knows about it. Here are three ways to hammer your message home to customers

PR and Marketing Strategy

E-marketing made easy

E-marketing, or digital marketing as it’s better known, embraces social media, email, Google search and even digital posters at bus stops

PR and Marketing Strategy

Edtech marketing strategy – how to stand out from the crowd

Edtech is one of the fastest growing sectors in Europe with the sector reporting 72% growth in the UK in 2020

PR and Marketing Strategy

Fintech marketing – 6 tips for getting your message across

Pinning down your fintech marketing strategy can be a headache, which is why we've compiled six tips to give you some steer

PR and Marketing Strategy

Marketing for tech start-ups – how to bootstrap your marketing

Julia Payne of Incisive Edge offers five ways to bootstrap your marketing when you’re a tech start-up

PR and Marketing Strategy

Fintech marketing – 6 tips for getting your message across

Pinning down your fintech marketing strategy can be a headache, which is why we've compiled six tips to give you some steer

PR and Marketing Strategy

Marketing for tech start-ups – how to bootstrap your marketing

Julia Payne of Incisive Edge offers five ways to bootstrap your marketing when you’re a tech start-up

PR and Marketing Strategy

Five micro-influencers that could boost your business

Generation Z relates to online influencers more so than traditional celebrities. Here's five of the best technology micro-influencers for your tech brand to work with

PR and Marketing Strategy

Defining a PR strategy

PR is not the impenetrable science that many agencies would have you believe. It is possible to do your own PR, but first you need to be clear your goals

PR and Marketing Strategy

Why your brand needs to stake its claim in the metaverse

Brands that established themselves early on the internet are the ones which dominate today. The same will be true of the metaverse, predicts Tim Hyde

PR and Marketing Strategy

Getting business networking wrong and five ways to get it right

There are five ways business owners are getting networking wrong, according to Neil Davis of Sterling Networks.

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Partner content

Why upgrading your tech regularly will help your business grow

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.

Opinion

Boosting confidence in outsourcing your customer service function to call centres in Africa

CCI Kenya discusses why outsourcing key of your business processes to call centres in Africa may be beneficial