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PR and Marketing Strategy

The importance of target audience personas and how to develop them

Charlotte Thorp from Kinetic Communications tells us how to establish your target audience personas and boost your business communications

PR and Marketing Strategy

PR and Marketing Strategy

Genflow Ventures to invest in 10-15 influencer start-ups this year

Venture capital arm of social media agency turns traditional VC model on its head, creating businesses for influencers with millions of potential customers

PR and Marketing Strategy

How to make your online virtual event a success – 6 top tips

Accountancy software Intuit QuickBooks had to yank its annual QuickBook Connect event days before it went live because of coronavirus. Alicia Skubick had just three weeks to put together an online replacement.

PR and Marketing Strategy

What business owners can learn from Ryanair’s Michael O’Leary

Ryanair boss Michael O’Leary can teach us all about handling the press, says PR expert Giselle Daverat, who offers 5 top tips on how to master an interview

PR and Marketing Strategy

What is Bitrix24 and how it can help your customer management

Bitrix24 guide to its CRM software and how it automates small business marketing and sales, helping your business run smoother, ultimately boosting revenue

PR and Marketing Strategy

3 ways to protect your online brand from cybersquatters

Lookalike companies stealing your online brand can be a problem, says Sarah Mountain. Follow these 3 simple steps to make sure you don’t get it wrong, like eBay and Gumtree

PR and Marketing Strategy

On the first day of Christmas, my SEO said to me… festive search guide

12 days of digital Christmas: Rob Marsden offers a dozen tips on how to ace your SEO strategy and make sure you rank on top of Google this festive season

PR and Marketing Strategy

Why venture capital funds need to develop a social conscience

When will VCs catch up with brands and prioritise purpose? When consumers demand it, argues Kelli Lane Macdonald

PR and Marketing Strategy

On the first day of Christmas, my SEO said to me… festive search guide

12 days of digital Christmas: Rob Marsden offers a dozen tips on how to ace your SEO strategy and make sure you rank on top of Google this festive season

PR and Marketing Strategy

Why venture capital funds need to develop a social conscience

When will VCs catch up with brands and prioritise purpose? When consumers demand it, argues Kelli Lane Macdonald

PR and Marketing Strategy

How to use Pinterest to grow your small business – a step-by-step guide

With more than 80pc of weekly Pinterest users buying products they've seen on the platform, Harold Klaje offers a step-by-step guide to using Pinterest to grow your business

Partner content

How to design a quality logo for your business in only 24h

Building an amazing logo and brand identity is now as easy as buying on Amazon

PR and Marketing Strategy

How to use webinars to boost brand awareness

Webinars one of the easiest and most effective ways to get your message across and they are especially good for lead generation. This step-by-step guide will help you boost your brand awareness

Partner content

7 simple tips to harness video for your business marketing

Video has taken over from reading as the way to discover brands. These 7 simple wins will help you turbocharge your video marketing

Recommended Content

Partner content

Turning the UK and Ireland’s e‑invoicing mandates into a growth opportunity

This article from Docuware explains upcoming changes around e-invoicing and how your business can manage them

Partner content

Why upgrading your tech regularly will help your business grow

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.