The money will fund Fizzback’s growth plans through the development of its marketing and products and the recruitment of more staff.

Founded in 2004, Fizzback was originally backed by The Accelerator Group and some angel investors. The company operated as Instant Market Intelligence until January 2007.

Based in London, it captures feedback data by encouraging customers to send comments via SMS or mobile email.

Fizzback’s chief executive Rob Keve says that the company is continuing to provide ‘consumer-facing business with the tools to generate, interpret and act on their customers’ feedback’.

See also: Rant & Rave integrates customer feedback for Amazon AI