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Cyber Security

The growing role of the chief security officer in ensuring trust in your brand

Trust in your company and your brand is the hardest thing to build and the easiest thing to fritter away. Which is why the role of the chief security officer is key for maintaining customer confidence.

PR and Marketing Strategy

How to design a quality logo for your business in only 24h

Building an amazing logo and brand identity is now as easy as buying on Amazon

Technology

How digital adoption can give you a competitive advantage

Too often companies introduce expensive new software into an organisation without providing much support for staff getting to grips with it. Help your employees to get the best out of tech if you want them to leverage it

Technology

The customer is king, but do you know how to serve?

In today’s global market, customers are firmly in charge. If you don’t meet their needs then rest assured that a competitor will. To really understand how to meet their expectations, you first need to know how to measure the relationship between friction and reward in your business.

PR and Marketing Strategy

How to use webinars to boost brand awareness

Webinars one of the easiest and most effective ways to get your message across and they are especially good for lead generation. This step-by-step guide will help you boost your brand awareness

Technology

How deep links can minimise friction in your mobile campaigns

Marketers must be smart as to how they manage their mobile campaigns. It doesn't take much to turn off customers. The solution lies in deep links

News

OUTofOffice: win tickets to the ICC Cricket World Cup 2019!

We're pairing with GoDaddy to give away tickets to the ICC Cricket World Cup 2019. Here's how you can win.

Opinion

How professionals and corporations can prepare for the AI revolution

Dr Stephen Simpson and Hugh Shields, founders of UK-based corporate performance consultancy Alpha Fortius, advise on how to survive and thrive in the new world of AI

News

Women in Finance Summit and Awards set for June 26 in London

This year’s Women in Finance Summit focuses on new entrants disupting financial services and how to progress your career.

Entrepreneurs

Book review: My Story by Sheikh Mohammed bin Rashid Al Maktoum

In his candid new memoir, My Story, Sheikh Mohammed bin Rashid Al Maktoum reveals how his passion for business and relentless drive to succeed transformed the UAE’s largest city from a simple trading port into a multi-billion dollar economic hub.

Entrepreneurs

Isabel Dos Santos shares how entrepreneurship empowers people

Angolan businesswoman Isabel Dos Santos on how social consciousness goes hand-in-hand with economic growth

Technology

Technology is the secret to happy and productive employees

It appears the workplace is reaching a tipping point. Employees have seen first-hand the ways in which technology can make their work better, and a keen to use the latest advancements to be more productive