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Entrepreneurs

The art of spin – how to successfully sell, all the time

Here, David Freeman, director at Huthwaite International, analyses the art of spin and how you can get better at selling.

PR and Marketing Strategy

Four tips to accelerate sales for SMEs

Sales professionals want to close business as fast as possible. Today, technology and data accelerate business even faster than in the past.

Opinion

Six fundamental steps to Black Friday success

Here are some tips from Andy Richley, marketing manager at Khaos Control on how you can take advantage of Black Friday.

PR and Marketing Strategy

Three tips for building a foundation of trust with sales leads

Since the internet and social media have permeated our lives, the B2B buying process has undergone quite a transformation.

Growth Planning

Why do we sell the way we do? The evolution of modern sales revealed

Company Check's Katie Deverill outlines the evolution of modern sales, from pyramid selling to challenger selling.

Technology

Can an accurate sales forecast improve company performance?

Accurate sales forecasts are essential to sound decision-making. Anaplan's Rowan Tonkin writes.

PR and Marketing Strategy

5 free and effective ways to generate more B2B sales this year

Here are five free and cost-effective methods of generating more sales for your B2B brand.

PR and Marketing Strategy

4 simple tactics to increase B2B sales

Generic B2C sales tactics just won’t cut it in the B2B market. Here are four tactics that could work.

Human Resources

Sales is still a boys’ club. Women in sales explain why

Although women in the workforce has increased to 46 per cent in the UK, women are still underrepresented in sales. durhamlane's female sales specialists, sales recruiters and an accredited leadership coach explain why sales is still seen as a boys' club.

Growth Planning

It’s all in the maths: Why forecasts don’t come true

Use mathematics to improve the way you interrogate forecasts, writes Price Bailey's Chand Chudasama.

News

Five steps to better sales conversions

Convert your website visitors and window shoppers into sales

PR and Marketing Strategy

The Goldilocks Zone – Improving the chances of marketing success

The old adage that half of a marketing budget is wasted is an accepted truism to many, but why should this be?

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