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“Marketing is the science of knowing what economists are wrong about.” – Rory Sutherland

Technology

Mastering communications skills

With businesses now tasked with finding ever more innovative ways to stay ahead of the competition, Armin Hopp, founder of corporate language training business Speexx, looks at what companies need to do to boost communication skills.

Entrepreneurs

Business Startup: Former Apprentice Kimberly Davis on her marketing company

Former Apprentice candidate Kimberly Davis started her business Sarsaparilla Marketing seven years ago and is at this year's Business Startup Show in London.

PR and Marketing Strategy

Dare to campaign differently

From viral marketing to publicity stunts and celebrity endorsements, there are numerous ways to make your company stand out from the crowd.

PR and Marketing Strategy

Routes to the market

Received wisdom has it that when the going gets tough, the marketing team gets the chop, but that approach may be changing in this recession. Kathleen Hall investigates.

News

Promotion Space acquires Brandspace

A Cheshire-based company which organises promotions in shopping centres across the UK has acquired a rival business.

PR and Marketing Strategy

Building a united sales and marketing team

Sales and marketing departments have historically battled against each other for budgets and recognition. Mark Robson, senior partner at Insight Group, explains how they might be encouraged to work better together.

News

Gyro raises £50 million from mystery US investor

Business-to-business marketing agency Gyro International has secured an investment worth more than £50 million from a US-based private equity firm.

News

Ingenious forms new marketing company

AIM-listed venture capitalist Ingenious Media Active Capital (IMAC) has invested £7.5 million in QobliQ, a new company which will specialise in sponsorship, digital and experiential marketing.

News

Loewy makes second acquisition this week

Marketing group Loewy, which earlier this week bought retail packaging specialist Epoch Design, has announced another acquisition.

News

Lloyds backs Picture Production buy-out

Picture Production Company, a marketing agency that serves the entertainment industry, has been bought by its management for an undisclosed sum.

News

French group buys Sponsorship Media

A London-based marketing agency has become part of an international group. Sponsorship Media, which includes EDF Energy, Asda and Friends Provident among its clients, has been bought by Havas Sports.

News

LDC secures Capital backing

London-focused The Capital Fund has invested £250,000, as part of a £350,000 total fundraising, in regional marketing information business The Local Data Company, which plans to use the cash to extend its geographical reach from 30 to 100 UK towns and city centres.

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