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Influencer marketing

Articles and guides on how growth businesses can use influencer marketing to enhance brand visibility, attract new customers, and generate authentic content.

PR and Marketing Strategy

Should influencer marketing be part of your game plan?

CLO PR's Claudia Moselhi explains when and how to bring influencers into your marketing plans.

PR and Marketing Strategy

Five micro-influencers that could boost your business

Generation Z relates to online influencers more so than traditional celebrities. Here's five of the best technology micro-influencers for your tech brand to work with

PR and Marketing Strategy

Genflow Ventures to invest in 10-15 influencer start-ups this year

Venture capital arm of social media agency turns traditional VC model on its head, creating businesses for influencers with millions of potential customers

Opinion

The four influencers on consumer behaviour

A marketing campaign needs to consider a range of factors to succeed with today's consumer.

News

Influencer platform raises £3 million in Series B funding

London-based influencer company aims to head into US market and develop platform further.

PR and Marketing Strategy

How to find the right influencer for your e-commerce brand

Working with smaller, more targeted influencers could be better value for your brand in the long-run.

PR and Marketing Strategy

Influencer product marketing just got streamlined

Content is still king in online marketing, but the Internet is experiencing a period of content overload. Quality and authenticity stand out now more than ever.

Social Media

Mancunian social media marketing agency speaks ‘Millennialese’, raises $2m

Social Chain will take its approach towards influencer marketing to Germany this spring.

PR and Marketing Strategy

Put your money where your (word of) mouth is

Can you get your customers and fans of your brand do your marketing for you? It's an appealing prospect and one that has been talked about for a while, but how effective is it?

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