Data analytics


Michael Lewis on how Moneyball changed how business views data 

On the 20th anniversary of bestselling book Moneyball, its author Michael Lewis explains how data and analytics changed sports and business


The future of the workforce and the promise of data analytics

Big data analytics is expected to be worth $274bn within two years as companies realise its growth business potential. But how can you harness the power of data analytics for your business?


Retail analytics platform ContentSquare raises £45m in new funding round

Platform customers include IKEA, Matalan, LVMH and L’Occitane.


TV analytics platform Admo.tv raises £5m to expand UK presence

Series B funding will capitalise on boom in global TV analytics market


How businesses are winning at the FIFA World Cup 2018

Several companies are working with football teams this year to improve their analytics.


Why data analysis matters in modern-day business practice

Modern businesses are faced with many differing challenges and opportunities for growth that data analysis can assist with, as we explore in this piece.

PR and Marketing Strategy

Are marketers really data-driven or are they still “flying blind”?

DataXu’s Sandro Catanzaro outlines how marketers can boost the impact of their campaigns through a data-driven approach.

Human Resources

​​​​Data analytics: the recruitment superpower

​​​​​​​Leonardo da Vinci created the world's first recorded résumé in 1482, and the structure of the document has more or less remained the same. Recruitment may be a slow to evolve industry, but big data analytics could shake all that up. Will predictive analytics displace human judgement entirely?


Data dynamo: Polecat

From assessing geopolitical risks for Royal Dutch Shell to identifying supply chain security challenges for the United Nations, James Lawn outlines Polecat's business journey and future plans

PR and Marketing Strategy

Beyond big data: the evolution of predictive analytics

Predictive analytics have been around for a while: but do recent developments mean it is now time for businesses to make the most of their financial potential?


Google Campus-based Formisimo nets VC cash to grow analytics offering

Tom New and Al Mackin have closed a £350,000 investment round for their business and will be relocating to MediaCityUK in Salford.


Oxford Capital continues with busy 2014 by backing Intent HQ

Intent HQ has raised £4.75 million of new growth capital to accelerate the company's global distribution for its software product.