Renaud Clarke, managing director of digital marketing shop Atelier Studios, explains why the agency teamed up with data stalwart Simon Lawrence to produce a data-led digital creativity.
Marketing analytics software company Featurespace has raised £1.5 million in a funding round led by Imperial Innovations Group and involving the ex-CEO of Autonomy.
AIM-listed Ebiquity, a business which provides data-driven services to media and marketing markets, has agreed to purchase its Russian media practice partners, The Joined Up Media Company (JUMC).
Managing the data stored in finance, sales and marketing may seem no more than a necessary chore. But it can help you know your customers better, and that leads to increased sales.
