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PR and Marketing Strategy

Revolutionary relationship marketing

It is a truism that loyal customers will buy more of your products more regularly and the chances are that they will probably recommend your business to others.

PR and Marketing Strategy

PR and Marketing Strategy

How to get ahead in networking

7am might not be everyone's idea of the best time to generate leads, but for members of Business Network International (BNI), the earlier they start, the better.

PR and Marketing Strategy

Better by design – Interview with Simon Terry of Anglepoise

Innovative design can transform the public's perception of your products, improve your margins, boost sales and enable you to stay competitive with the market's big hitters. So what are you waiting for?

PR and Marketing Strategy

The value of behavioural research – Case Study

We can understand what people want out of washing machines with the use of behavioural research,’ beams Paul Pankhurst, founder and managing director of product innovation consultancy PDD.

PR and Marketing Strategy

On the up… New Brand Vision

Ben Harris, formerly with big names in advertising such as Ogilvy Worldwide, Publicis and AMD Advertising, set up New Brand Vision in 2002, an agency that develops marketing strategies for start-ups and small businesses.

PR and Marketing Strategy

Email management systems

Independent car parts and accessories retailer Motor World, which has a turnover of over £50 million, previously needed eyes in the back of its head to manage the emails of its 900 employees spread across 227 branches.

PR and Marketing Strategy

The power of brands

No matter what you're trying to sell - be it clothes, cars or condiments - there is little doubt that it pays to be cool.

PR and Marketing Strategy

The power of brands

No matter what you're trying to sell - be it clothes, cars or condiments - there is little doubt that it pays to be cool.

Recommended Content

Partner content

Why upgrading your tech regularly will help your business grow

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.

Opinion

Boosting confidence in outsourcing your customer service function to call centres in Africa

CCI Kenya discusses why outsourcing key of your business processes to call centres in Africa may be beneficial