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PR and Marketing Strategy

The value of behavioural research – Case Study

We can understand what people want out of washing machines with the use of behavioural research,’ beams Paul Pankhurst, founder and managing director of product innovation consultancy PDD.

PR and Marketing Strategy

PR and Marketing Strategy

On the up… New Brand Vision

Ben Harris, formerly with big names in advertising such as Ogilvy Worldwide, Publicis and AMD Advertising, set up New Brand Vision in 2002, an agency that develops marketing strategies for start-ups and small businesses.

PR and Marketing Strategy

Email management systems

Independent car parts and accessories retailer Motor World, which has a turnover of over £50 million, previously needed eyes in the back of its head to manage the emails of its 900 employees spread across 227 branches.

PR and Marketing Strategy

The power of brands

No matter what you're trying to sell - be it clothes, cars or condiments - there is little doubt that it pays to be cool.

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