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PR and Marketing Strategy

Benefit from customer feedback

The customer is always right, apparently. So it follows that listening to your customers and finding out exactly what they want is a sure-fire way of improving your product or service and consequently boosting revenue. But sadly, it's not usually that simple.

PR and Marketing Strategy

PR and Marketing Strategy

Brand Affinity Marketing – What is the secret to effective brand partnerships?

Whether it's having things in common or opposites attracting, brand affinity marketing, sometime called 'brand dating', is becoming more and more popular between businesses of all shapes and sizes, with mutually beneficial results.

PR and Marketing Strategy

E-commerce – Living the Online Dream

With website trade accounting for seven per cent of total retail sales, there's never been a better time to be online. But to really succeed you need to ensure your e-commerce strategy is built around consumer convenience, trust and simplicity - not the latest technological wizardry.

PR and Marketing Strategy

Universal Pixel’s £70m gamble

Universal Pixel took on the challenge of selling the most expensive new-build residential property in the UK. Had it all gone wrong, it would have been disastrous for the company. Founder Hayden Allen-Vercoe explains how and why he succeeded.

PR and Marketing Strategy

Brand power

Building a brand costs money. But done well, the brand will prove a good investment. Raising your profile, generating customer loyalty and increasing sales are just some of the benefits.

PR and Marketing Strategy

Revolutionary relationship marketing

It is a truism that loyal customers will buy more of your products more regularly and the chances are that they will probably recommend your business to others.

PR and Marketing Strategy

How to get ahead in networking

7am might not be everyone's idea of the best time to generate leads, but for members of Business Network International (BNI), the earlier they start, the better.

PR and Marketing Strategy

Better by design – Interview with Simon Terry of Anglepoise

Innovative design can transform the public's perception of your products, improve your margins, boost sales and enable you to stay competitive with the market's big hitters. So what are you waiting for?

PR and Marketing Strategy

How to get ahead in networking

7am might not be everyone's idea of the best time to generate leads, but for members of Business Network International (BNI), the earlier they start, the better.

PR and Marketing Strategy

Better by design – Interview with Simon Terry of Anglepoise

Innovative design can transform the public's perception of your products, improve your margins, boost sales and enable you to stay competitive with the market's big hitters. So what are you waiting for?

PR and Marketing Strategy

The value of behavioural research – Case Study

We can understand what people want out of washing machines with the use of behavioural research,’ beams Paul Pankhurst, founder and managing director of product innovation consultancy PDD.

PR and Marketing Strategy

On the up… New Brand Vision

Ben Harris, formerly with big names in advertising such as Ogilvy Worldwide, Publicis and AMD Advertising, set up New Brand Vision in 2002, an agency that develops marketing strategies for start-ups and small businesses.

PR and Marketing Strategy

Email management systems

Independent car parts and accessories retailer Motor World, which has a turnover of over £50 million, previously needed eyes in the back of its head to manage the emails of its 900 employees spread across 227 branches.

PR and Marketing Strategy

The power of brands

No matter what you're trying to sell - be it clothes, cars or condiments - there is little doubt that it pays to be cool.

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