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PR and Marketing Strategy

Publicity stunts

Celebrities are usually the ones grabbing headlines for their sometimes downright crazy attempts at generating positive publicity, but growing businesses are also getting in on the act with some innovative stunts.

PR and Marketing Strategy

PR and Marketing Strategy

Playing with fire

Nobody believes outsourcing is the wonder cure for business woes it was hailed to be in the 1990s. Nevertheless, businesses of all shapes and sizes are accepting the risks of relinquishing non-core activities in an effort to achieve greater economies of scale...

PR and Marketing Strategy

A pocket-sized idea with global appeal

Nicholas Miller, CEO of Kyp Systems, believes the company he heads-up has hit upon that rarest of things in the world of marketing: an original idea.

PR and Marketing Strategy

Brains against brawn – Market research company BrainJuicer

In an industry dominated by massive international agencies, successful medium-sized market research company BrainJuicer is a rarity.

PR and Marketing Strategy

Corporate hospitality

Despite the vast sums of money lavished on clients, suppliers and prospects each year by blue-chip companies, corporate hospitality suffers from a mixed reputation.

PR and Marketing Strategy

The digital challenge for the media industry

The changing media landscape is forcing traditional distributors and content providers to revise their approach or risk losing their grip on the market – and there are lessons for leaders in other sectors too, as GrowthBusiness discovers.

PR and Marketing Strategy

Mystery shopping

For most companies, customer service is an integral part of business strategy. Indeed, many firms have established guidelines on greeting customers and how staff should generally represent the company in a positive manner. But how do you find out whether these principles are being carried out in practice?

PR and Marketing Strategy

The appliance of brand alliance

Aligning your growing company with a larger, well-known operation can reap rewards beyond your wildest dreams. Just make sure you read the small print and remember the ups and downs of getting a helping hand from a big brand.

PR and Marketing Strategy

Mystery shopping

For most companies, customer service is an integral part of business strategy. Indeed, many firms have established guidelines on greeting customers and how staff should generally represent the company in a positive manner. But how do you find out whether these principles are being carried out in practice?

PR and Marketing Strategy

The appliance of brand alliance

Aligning your growing company with a larger, well-known operation can reap rewards beyond your wildest dreams. Just make sure you read the small print and remember the ups and downs of getting a helping hand from a big brand.

PR and Marketing Strategy

Setting up e-commerce via a website

Q: I have built a website that shows details of products that I would like to be available for sale. How do I go about setting the site up as a transactional site, and what key elements do I need to add?

PR and Marketing Strategy

How to handle a sudden downturn in sales

There's been a sudden downturn in my business. Products that were selling well in September and October are now not shifting at all. What can you suggest?

PR and Marketing Strategy

Word of mouth boosts sales

Growing businesses are overlooking the most cost-effective way of increasing awareness of their product and thereby losing out on a great deal of sales, according to business growth consultancy The Quantum Organization.

PR and Marketing Strategy

Create the perfect business card

Egotistical, gimmicky and grim! That is the description of the millions of business cards creating a bad impression on prospective clients, according to research from Lancaster University and print group The Entwistle Group.

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