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PR and Marketing Strategy

Setting up e-commerce via a website

Q: I have built a website that shows details of products that I would like to be available for sale. How do I go about setting the site up as a transactional site, and what key elements do I need to add?

PR and Marketing Strategy

PR and Marketing Strategy

How to handle a sudden downturn in sales

There's been a sudden downturn in my business. Products that were selling well in September and October are now not shifting at all. What can you suggest?

PR and Marketing Strategy

Word of mouth boosts sales

Growing businesses are overlooking the most cost-effective way of increasing awareness of their product and thereby losing out on a great deal of sales, according to business growth consultancy The Quantum Organization.

PR and Marketing Strategy

Create the perfect business card

Egotistical, gimmicky and grim! That is the description of the millions of business cards creating a bad impression on prospective clients, according to research from Lancaster University and print group The Entwistle Group.

PR and Marketing Strategy

3D advertising

It used to be the sole preserve of science museums and iMax cinemas, but soon 3D imagery may be a common sight on the high street, as advertisers in Europe and the US seek new ways to tantalise customers.

PR and Marketing Strategy

Next Fifteen’s growing appeal

London-based public relations outfit Next Fifteen is now the leading provider of technology PR in the United States, following the purchase OutCast Communications – a firm based in San Francisco and New York – during the summer.

PR and Marketing Strategy

Benefit from customer feedback

The customer is always right, apparently. So it follows that listening to your customers and finding out exactly what they want is a sure-fire way of improving your product or service and consequently boosting revenue. But sadly, it's not usually that simple.

PR and Marketing Strategy

Brand Affinity Marketing – What is the secret to effective brand partnerships?

Whether it's having things in common or opposites attracting, brand affinity marketing, sometime called 'brand dating', is becoming more and more popular between businesses of all shapes and sizes, with mutually beneficial results.

PR and Marketing Strategy

Benefit from customer feedback

The customer is always right, apparently. So it follows that listening to your customers and finding out exactly what they want is a sure-fire way of improving your product or service and consequently boosting revenue. But sadly, it's not usually that simple.

PR and Marketing Strategy

Brand Affinity Marketing – What is the secret to effective brand partnerships?

Whether it's having things in common or opposites attracting, brand affinity marketing, sometime called 'brand dating', is becoming more and more popular between businesses of all shapes and sizes, with mutually beneficial results.

PR and Marketing Strategy

E-commerce – Living the Online Dream

With website trade accounting for seven per cent of total retail sales, there's never been a better time to be online. But to really succeed you need to ensure your e-commerce strategy is built around consumer convenience, trust and simplicity - not the latest technological wizardry.

PR and Marketing Strategy

Universal Pixel’s £70m gamble

Universal Pixel took on the challenge of selling the most expensive new-build residential property in the UK. Had it all gone wrong, it would have been disastrous for the company. Founder Hayden Allen-Vercoe explains how and why he succeeded.

PR and Marketing Strategy

Brand power

Building a brand costs money. But done well, the brand will prove a good investment. Raising your profile, generating customer loyalty and increasing sales are just some of the benefits.

PR and Marketing Strategy

Revolutionary relationship marketing

It is a truism that loyal customers will buy more of your products more regularly and the chances are that they will probably recommend your business to others.

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