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PR and Marketing Strategy

The digital challenge for the media industry

The changing media landscape is forcing traditional distributors and content providers to revise their approach or risk losing their grip on the market – and there are lessons for leaders in other sectors too, as GrowthBusiness discovers.

PR and Marketing Strategy

PR and Marketing Strategy

Mystery shopping

For most companies, customer service is an integral part of business strategy. Indeed, many firms have established guidelines on greeting customers and how staff should generally represent the company in a positive manner. But how do you find out whether these principles are being carried out in practice?

PR and Marketing Strategy

The appliance of brand alliance

Aligning your growing company with a larger, well-known operation can reap rewards beyond your wildest dreams. Just make sure you read the small print and remember the ups and downs of getting a helping hand from a big brand.

PR and Marketing Strategy

Setting up e-commerce via a website

Q: I have built a website that shows details of products that I would like to be available for sale. How do I go about setting the site up as a transactional site, and what key elements do I need to add?

PR and Marketing Strategy

How to handle a sudden downturn in sales

There's been a sudden downturn in my business. Products that were selling well in September and October are now not shifting at all. What can you suggest?

PR and Marketing Strategy

Word of mouth boosts sales

Growing businesses are overlooking the most cost-effective way of increasing awareness of their product and thereby losing out on a great deal of sales, according to business growth consultancy The Quantum Organization.

PR and Marketing Strategy

Create the perfect business card

Egotistical, gimmicky and grim! That is the description of the millions of business cards creating a bad impression on prospective clients, according to research from Lancaster University and print group The Entwistle Group.

PR and Marketing Strategy

3D advertising

It used to be the sole preserve of science museums and iMax cinemas, but soon 3D imagery may be a common sight on the high street, as advertisers in Europe and the US seek new ways to tantalise customers.

PR and Marketing Strategy

Create the perfect business card

Egotistical, gimmicky and grim! That is the description of the millions of business cards creating a bad impression on prospective clients, according to research from Lancaster University and print group The Entwistle Group.

PR and Marketing Strategy

3D advertising

It used to be the sole preserve of science museums and iMax cinemas, but soon 3D imagery may be a common sight on the high street, as advertisers in Europe and the US seek new ways to tantalise customers.

PR and Marketing Strategy

Next Fifteen’s growing appeal

London-based public relations outfit Next Fifteen is now the leading provider of technology PR in the United States, following the purchase OutCast Communications – a firm based in San Francisco and New York – during the summer.

PR and Marketing Strategy

Benefit from customer feedback

The customer is always right, apparently. So it follows that listening to your customers and finding out exactly what they want is a sure-fire way of improving your product or service and consequently boosting revenue. But sadly, it's not usually that simple.

PR and Marketing Strategy

Brand Affinity Marketing – What is the secret to effective brand partnerships?

Whether it's having things in common or opposites attracting, brand affinity marketing, sometime called 'brand dating', is becoming more and more popular between businesses of all shapes and sizes, with mutually beneficial results.

PR and Marketing Strategy

E-commerce – Living the Online Dream

With website trade accounting for seven per cent of total retail sales, there's never been a better time to be online. But to really succeed you need to ensure your e-commerce strategy is built around consumer convenience, trust and simplicity - not the latest technological wizardry.

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