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PR and Marketing Strategy

Companies with character

Consumers increasingly want products that show imagination and creativity. This opens up unprecedented opportunities for entrepreneurs to exploit niche markets

PR and Marketing Strategy

PR and Marketing Strategy

AIM directors’ pay – Rich pickings

Don't expect consistency when you look at the remuneration packages of chief executives on AIM. This year's figures show a mix of admirable asceticism and outright flamboyance, with the emphasis on the latter. Oliver Haill reports on exclusive research on directors' pay for 2007.

PR and Marketing Strategy

Profiting from red tape

Red tape may be holding back ambitious British businesses, but an increasing number of wily entrepreneurs are making a pretty packet from new regulations. James Crux and Marc Barber report.

PR and Marketing Strategy

Effective viral marketing

Virals are emails, attachments, video clips or pictures designed to be shared and discussed among consumers. They're often loosely attached to a brand or offer from a corporate and provide a company with cheap, effective word-of-mouth advertising.

PR and Marketing Strategy

Marketing emails getting stuck in the spam filter? Tips on getting through the net

As many as nine out of every ten emails sent are now blocked by spam filters, according to Hotmail. These simple tips should help you ensure that legitimate messages to customers are not lumped together with the billions of spam emails sent every day.

Insurance

Planning for disaster

Industrial accidents, acts of terrorism and natural disasters are never out of the headlines, so it's more important than ever to have contingency plans in place. Oliver Haill talks to companies who learned important lessons when disaster struck.

PR and Marketing Strategy

Brand turnarounds

Can you re-brand your way out of trouble? Adam Wayland finds out how harnessing the power of your corporate image can turn your fortunes around.

PR and Marketing Strategy

How to get results from exhibitions

Some business chiefs swear by the benefits reaped from exhibitions, while others say it's all a waste of money.

PR and Marketing Strategy

Brand turnarounds

Can you re-brand your way out of trouble? Adam Wayland finds out how harnessing the power of your corporate image can turn your fortunes around.

PR and Marketing Strategy

How to get results from exhibitions

Some business chiefs swear by the benefits reaped from exhibitions, while others say it's all a waste of money.

PR and Marketing Strategy

The perils of corporate blogging

Venturing into the blogosphere may improve communication and offer new marketing inroads, but uncontrolled content could damage your business...

PR and Marketing Strategy

Untangling the web

A website can be more than a description of what you do and how to find your office on a map. Indeed, many owner-managers are realising the technology is now available to integrate your website with different parts of your company, such as marketing and sales, to help generate new business...

PR and Marketing Strategy

Publicity stunts

Celebrities are usually the ones grabbing headlines for their sometimes downright crazy attempts at generating positive publicity, but growing businesses are also getting in on the act with some innovative stunts.

PR and Marketing Strategy

Playing with fire

Nobody believes outsourcing is the wonder cure for business woes it was hailed to be in the 1990s. Nevertheless, businesses of all shapes and sizes are accepting the risks of relinquishing non-core activities in an effort to achieve greater economies of scale...

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