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PR and Marketing Strategy

Marketing emails getting stuck in the spam filter? Tips on getting through the net

As many as nine out of every ten emails sent are now blocked by spam filters, according to Hotmail. These simple tips should help you ensure that legitimate messages to customers are not lumped together with the billions of spam emails sent every day.

PR and Marketing Strategy

Insurance

Planning for disaster

Industrial accidents, acts of terrorism and natural disasters are never out of the headlines, so it's more important than ever to have contingency plans in place. Oliver Haill talks to companies who learned important lessons when disaster struck.

PR and Marketing Strategy

Brand turnarounds

Can you re-brand your way out of trouble? Adam Wayland finds out how harnessing the power of your corporate image can turn your fortunes around.

PR and Marketing Strategy

How to get results from exhibitions

Some business chiefs swear by the benefits reaped from exhibitions, while others say it's all a waste of money.

PR and Marketing Strategy

The perils of corporate blogging

Venturing into the blogosphere may improve communication and offer new marketing inroads, but uncontrolled content could damage your business...

PR and Marketing Strategy

Untangling the web

A website can be more than a description of what you do and how to find your office on a map. Indeed, many owner-managers are realising the technology is now available to integrate your website with different parts of your company, such as marketing and sales, to help generate new business...

PR and Marketing Strategy

Publicity stunts

Celebrities are usually the ones grabbing headlines for their sometimes downright crazy attempts at generating positive publicity, but growing businesses are also getting in on the act with some innovative stunts.

PR and Marketing Strategy

Playing with fire

Nobody believes outsourcing is the wonder cure for business woes it was hailed to be in the 1990s. Nevertheless, businesses of all shapes and sizes are accepting the risks of relinquishing non-core activities in an effort to achieve greater economies of scale...

PR and Marketing Strategy

Publicity stunts

Celebrities are usually the ones grabbing headlines for their sometimes downright crazy attempts at generating positive publicity, but growing businesses are also getting in on the act with some innovative stunts.

PR and Marketing Strategy

Playing with fire

Nobody believes outsourcing is the wonder cure for business woes it was hailed to be in the 1990s. Nevertheless, businesses of all shapes and sizes are accepting the risks of relinquishing non-core activities in an effort to achieve greater economies of scale...

PR and Marketing Strategy

iKyp – A pocket-sized idea with global appeal

Nicholas Miller, CEO of Kyp Systems, believes the company he heads-up has hit upon that rarest of things in the world of marketing: an original idea.

PR and Marketing Strategy

Brains against brawn – Market research company BrainJuicer

In an industry dominated by massive international agencies, successful medium-sized market research company BrainJuicer is a rarity.

PR and Marketing Strategy

Corporate hospitality

Despite the vast sums of money lavished on clients, suppliers and prospects each year by blue-chip companies, corporate hospitality suffers from a mixed reputation.

PR and Marketing Strategy

The digital challenge for the media industry

The changing media landscape is forcing traditional distributors and content providers to revise their approach or risk losing their grip on the market – and there are lessons for leaders in other sectors too, as GrowthBusiness discovers.

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