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PR and Marketing Strategy

Web analytics: why bother?

Internet marketing is big business – search spending alone is expected to more than double to $18.5 billion (£9.25 billion) by 2012, according to Jupiter Research, and that’s just the money businesses are feeding into search engines to get prospects to glance at their sites.

PR and Marketing Strategy

PR and Marketing Strategy

Rebranding Case Studies – Finding a fresh corporate identity

If your brand slips, then your premium goes and earnings tumble. Get rebranding right however and you can scale your ambition to dizzy heights.

PR and Marketing Strategy

Your sales team in a slowdown

There are a lot of sales people talking about an economic slowdown at the moment, but whether it's true or not, it can become self-fulfilling.

PR and Marketing Strategy

Redefine your market

Three owner-managers including Richard Haddon, chief executive of AIM-listed facilities management company Fountains, explain how they grew sales by reaching out to new customers.

PR and Marketing Strategy

How to get your product on the supermarket shelf

Getting your product on the supermarket shelf can turbo-charge your sales. Marc Barber finds out how it is done.

PR and Marketing Strategy

Protecting your ideas through IP

Once your idea takes off, it is almost inevitable that you are going to be copied. Short of becoming a regular at the High Court, what can you do about it? Adam Jolly investigates.

PR and Marketing Strategy

How we doubled revenues in a year

It's every entrepreneur's dream. Three business leaders reveal how they supercharged their sales and doubled revenues in a year.

PR and Marketing Strategy

Building a united sales and marketing team

Sales and marketing departments have historically battled against each other for budgets and recognition. Mark Robson, senior partner at Insight Group, explains how they might be encouraged to work better together.

PR and Marketing Strategy

How we doubled revenues in a year

It's every entrepreneur's dream. Three business leaders reveal how they supercharged their sales and doubled revenues in a year.

PR and Marketing Strategy

Building a united sales and marketing team

Sales and marketing departments have historically battled against each other for budgets and recognition. Mark Robson, senior partner at Insight Group, explains how they might be encouraged to work better together.

PR and Marketing Strategy

Land of opportunity

The potential of exciting growth for businesses selling to China is matched only by the legendary difficulty of gaining a foothold there. Nick Britton talks to leaders of enterprises that have overcome the obstacles and are reaping the rewards

PR and Marketing Strategy

Finding your market niche

As markets mature and consolidate, two things happen: wily entrepreneurs make their fortunes by selling to big businesses, and up-and-coming entrepreneurs need to figure a way to provide an alternative to those high street giants.

PR and Marketing Strategy

Companies with character

Consumers increasingly want products that show imagination and creativity. This opens up unprecedented opportunities for entrepreneurs to exploit niche markets

PR and Marketing Strategy

AIM directors’ pay – Rich pickings

Don't expect consistency when you look at the remuneration packages of chief executives on AIM. This year's figures show a mix of admirable asceticism and outright flamboyance, with the emphasis on the latter. Oliver Haill reports on exclusive research on directors' pay for 2007.

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