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PR and Marketing Strategy

Knowing your customer

Managing the data stored in finance, sales and marketing may seem no more than a necessary chore. But it can help you know your customers better, and that leads to increased sales.

PR and Marketing Strategy

PR and Marketing Strategy

Knowing what sells

In the effort to win new business, it's often easy to forget what a significant revenue stream existing customers can be. Here are five tips on customer retention.

PR and Marketing Strategy

Colouring your brand

The use of colour is a vital element in any branding or rebranding strategy. Roger Rundle, a director at communications agency The Team, analyses what different colour palettes say about the companies that use them. 

PR and Marketing Strategy

Spice up your brand

If your brand slips, then your premium goes and earnings tumble. Get it right and you can scale your ambition to dizzy heights.

PR and Marketing Strategy

A design ethic for business

A strong design ethic will make a company stand out from the competition. Marc Barber speaks to entrepreneurs and designers to find out who does it the best

PR and Marketing Strategy

Establishing corporate identity

When you win a new client, make sure you know exactly who you are dealing with or you could be in for a nasty surprise.

PR and Marketing Strategy

Exciting customers through price

Marco Bertini, an assistant professor at London Business School, discusses how price can be used to pull in customers and why some companies get it wrong.

PR and Marketing Strategy

Information security

Mounting public awareness of the way personal data can be abused means that companies need to make sure their handling of sensitive information is beyond reproach. Nick Britton reports

PR and Marketing Strategy

Exciting customers through price

Marco Bertini, an assistant professor at London Business School, discusses how price can be used to pull in customers and why some companies get it wrong.

PR and Marketing Strategy

Information security

Mounting public awareness of the way personal data can be abused means that companies need to make sure their handling of sensitive information is beyond reproach. Nick Britton reports

PR and Marketing Strategy

Genius at work: The importance of IP

A well-constructed patent portfolio can make your business a commercial fortress. Marc Barber reports on why innovation and intellectual property go hand in hand.

PR and Marketing Strategy

The power of good PR

When PR works, it can work wonders.

PR and Marketing Strategy

East and South-East Asia on AIM 2008

Over the past decade, as sound macroeconomic policies and structural reforms were established, Asian economies have grown exceptionally rapidly and many ambitious companies in these regions have been keen to use overseas markets such as AIM to finance growth, writes Oliver Haill

PR and Marketing Strategy

Institutional firepower on AIM

Despite rough and tumble in the markets, Growth Company Investor's sixth annual survey of institutional investment in AIM reveals that young companies can still raise acquisition warchests through institutional money.

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Why upgrading your tech regularly will help your business grow

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.

Opinion

Boosting confidence in outsourcing your customer service function to call centres in Africa

CCI Kenya discusses why outsourcing key of your business processes to call centres in Africa may be beneficial