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PR and Marketing Strategy

Establishing corporate identity

When you win a new client, make sure you know exactly who you are dealing with or you could be in for a nasty surprise.

PR and Marketing Strategy

PR and Marketing Strategy

Exciting customers through price

Marco Bertini, an assistant professor at London Business School, discusses how price can be used to pull in customers and why some companies get it wrong.

PR and Marketing Strategy

Information security

Mounting public awareness of the way personal data can be abused means that companies need to make sure their handling of sensitive information is beyond reproach. Nick Britton reports

PR and Marketing Strategy

Genius at work: The importance of IP

A well-constructed patent portfolio can make your business a commercial fortress. Marc Barber reports on why innovation and intellectual property go hand in hand.

PR and Marketing Strategy

The power of good PR

When PR works, it can work wonders.

PR and Marketing Strategy

East and South-East Asia on AIM 2008

Over the past decade, as sound macroeconomic policies and structural reforms were established, Asian economies have grown exceptionally rapidly and many ambitious companies in these regions have been keen to use overseas markets such as AIM to finance growth, writes Oliver Haill

PR and Marketing Strategy

Institutional firepower on AIM

Despite rough and tumble in the markets, Growth Company Investor's sixth annual survey of institutional investment in AIM reveals that young companies can still raise acquisition warchests through institutional money.

PR and Marketing Strategy

Local search: get noticed

Most internet users use local search techniques to locate products and services in their area. Steve Barnes, CEO of online search specialist Infoserve, explains how you can get in on the action.

PR and Marketing Strategy

Institutional firepower on AIM

Despite rough and tumble in the markets, Growth Company Investor's sixth annual survey of institutional investment in AIM reveals that young companies can still raise acquisition warchests through institutional money.

PR and Marketing Strategy

Local search: get noticed

Most internet users use local search techniques to locate products and services in their area. Steve Barnes, CEO of online search specialist Infoserve, explains how you can get in on the action.

PR and Marketing Strategy

Global market, local customers

For companies interested in reaching global markets, a multilingual strategy can pay dividends.

PR and Marketing Strategy

See you in court

Murder has one thing in common with dodgy commercial dealing: it’s much more likely to be perpetrated by someone you know. Nick Britton looks into the complex issues surrounding legal disputes with a client.

PR and Marketing Strategy

Black gold

High oil prices are driving up costs and squeezing consumers’ budgets. Nick Britton finds out how five different businesses are coping with the crisis

PR and Marketing Strategy

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