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PR and Marketing Strategy

Building a brand: Hotel Chocolat

The story of Hotel Chocolat demonstrates that sometimes you need to ignore all the advice you get. Angus Thirlwell, the company's founder, reveals his recipe for branding success.

PR and Marketing Strategy

PR and Marketing Strategy

Healthy business

Promoting health at work can have huge benefits both for staff and companies looking to save money. Here entrepreneurs tell us how they have created a culture of wellbeing.

PR and Marketing Strategy

How to grow your market share

Even when you can't grow your turnover or profits, you can still aim to take a larger slice of a shrinking market. We look at tactics to win business from powerful competitors.

PR and Marketing Strategy

Making the most of NEDs

Mark Goodridge, CEO of ER Consultants, examines the qualities of an effective non-executive director.

Opinion

The art of pricing

In the 1980s, my old company, Sage, produced its first accounts package on the Amstrad.

PR and Marketing Strategy

Tips on a winning sales pitch

Success in a sales meeting often needs a subtle touch. Three entrepreneurs give their top tips.

PR and Marketing Strategy

Seven unusual ways to secure more business

Too many people make the mistake of trying to sell through direct marketing. Don’t, writes Brad Burton, MD of 4Networking.

PR and Marketing Strategy

Routes to the market

Received wisdom has it that when the going gets tough, the marketing team gets the chop, but that approach may be changing in this recession. Kathleen Hall investigates.

PR and Marketing Strategy

Seven unusual ways to secure more business

Too many people make the mistake of trying to sell through direct marketing. Don’t, writes Brad Burton, MD of 4Networking.

PR and Marketing Strategy

Routes to the market

Received wisdom has it that when the going gets tough, the marketing team gets the chop, but that approach may be changing in this recession. Kathleen Hall investigates.

PR and Marketing Strategy

What I’m reading now – Understanding Digital Marketing

Understanding Digital Marketing, by Damian Ryan and Calvin Jones, reviewed by Tim Bourne, CEO, Exposure.

PR and Marketing Strategy

Workplaces of the future

It’s easy to underestimate the emancipating power of technology.

PR and Marketing Strategy

Naming your price

Setting the right price is crucial, but using it to win business often demands a subtle touch. Three company directors explain how they use pricing in sales negotiations.

PR and Marketing Strategy

Seven surefire ways to boost sales

These strategies will help you increase top line growth in good times and bad.

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Partner content

Why upgrading your tech regularly will help your business grow

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Accounting and Finance Software

Desktop vs cloud accounting: What to consider 

What are the key differences between desktop and cloud accounting software, and what should you consider when it comes to choosing a solution for your business

Accounting and Finance Software

Accounting and financial management software: What you need to know 

Fast-growth businesses need a solution that can cope with the demands of an ever-increasing volume of data, transactions, and tasks.

Opinion

Boosting confidence in outsourcing your customer service function to call centres in Africa

CCI Kenya discusses why outsourcing key of your business processes to call centres in Africa may be beneficial