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PR and Marketing Strategy

The art of pricing

In the 1980s, my old company, Sage, produced its first accounts package on the Amstrad.

Opinion

PR and Marketing Strategy

Tips on a winning sales pitch

Success in a sales meeting often needs a subtle touch. Three entrepreneurs give their top tips.

PR and Marketing Strategy

Seven unusual ways to secure more business

Too many people make the mistake of trying to sell through direct marketing. Don’t, writes Brad Burton, MD of 4Networking.

PR and Marketing Strategy

Routes to the market

Received wisdom has it that when the going gets tough, the marketing team gets the chop, but that approach may be changing in this recession. Kathleen Hall investigates.

PR and Marketing Strategy

What I’m reading now – Understanding Digital Marketing

Understanding Digital Marketing, by Damian Ryan and Calvin Jones, reviewed by Tim Bourne, CEO, Exposure.

PR and Marketing Strategy

Workplaces of the future

It’s easy to underestimate the emancipating power of technology.

PR and Marketing Strategy

Naming your price

Setting the right price is crucial, but using it to win business often demands a subtle touch. Three company directors explain how they use pricing in sales negotiations.

PR and Marketing Strategy

Seven surefire ways to boost sales

These strategies will help you increase top line growth in good times and bad.

PR and Marketing Strategy

Naming your price

Setting the right price is crucial, but using it to win business often demands a subtle touch. Three company directors explain how they use pricing in sales negotiations.

PR and Marketing Strategy

Seven surefire ways to boost sales

These strategies will help you increase top line growth in good times and bad.

PR and Marketing Strategy

Caprice talks lingerie (and business)

Having made the transition from lads' mags to business, former Wonderbra model Caprice Bourret now fully finances, designs, models and markets her own lingerie brand, By Caprice.

PR and Marketing Strategy

Knowing your customer

Managing the data stored in finance, sales and marketing may seem no more than a necessary chore. But it can help you know your customers better, and that leads to increased sales.

PR and Marketing Strategy

Knowing what sells

In the effort to win new business, it's often easy to forget what a significant revenue stream existing customers can be. Here are five tips on customer retention.

PR and Marketing Strategy

Colouring your brand

The use of colour is a vital element in any branding or rebranding strategy. Roger Rundle, a director at communications agency The Team, analyses what different colour palettes say about the companies that use them. 

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