Manage cash to survive, says Doug Richard

Maintaining an accurate 13-week cash forecast is essential to survive an economic downturn, according to former Dragons' Den investor Doug Richard.

‘If you’re out of cash and out of credit, you’re out of business,’ says Richard, who adds that a company’s three-month cash forecast should be generated not from its income statement but from ‘a detailed understanding of receipts and disbursements’.

Other tips from the Californian tech entrepreneur include managing receivables ‘aggressively’ to minimise the problem of late payment and keeping a close eye on suppliers which might be suffering themselves in a tough economic climate.

While Richard argues that reducing costs is key, he claims cutting advertising or marketing budgets first can be a mistake: ‘Instead of cutting these budgets, review the methods you are using. Are there more cost effective routes to market?’

Marc Barber

Marc Barber

Marc was editor of GrowthBusiness from 2006 to 2010. He specialised in writing about entrepreneurs, private equity and venture capital, mid-market M&A, small caps and high-growth businesses.

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