Highland Europe backs adjust with $17m investment

Money will be put toward making adjust a unified mobile data platform.

Adjust, the leading business intelligence firm for mobile apps, has received $17M in funding from Highland Europe. The funding round takes the company to a total of $30M raised since it was established in 2012.

Over the past three years, adjust has quickly expanded from its Berlin office to six additional cities: San Francisco, Istanbul Beijing, Shanghai, Tokyo and Sydney (AU).

Adjust now processes over 1 petabyte of mobile data each month and its SDK recently surpassed 1.3 billion live instances in mobile devices. The company also turned profitable in 2015, and it’s further demonstrating its ability to scale fast and efficiently.

This investment will further accelerate adjust’s product expansion, while strengthening its commitment to the mobile marketing industry through the prevention of fraudulent traffic, encouragement of user-friendly advertising practices and prioritization of privacy protection in mobile marketing.

Christian Henschel, CEO and Co-Founder of adjust, said: “As an independent third-party attribution solutions provider, we assume a central role in connecting app developers to ad networks, publishers and other ecosystem parties.

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“We have now reached a critical scale where as a market leader within the ecosystem, we are uniquely positioned to drive both product innovation as well as industry standards.”

Sam Brooks, partner at Highland Europe, added: “At Highland, we seek to invest in rapidly growing companies with global ambitions and a commitment to product excellence.

“We consider adjust’s technical expertise, vast device coverage and deep network integrations as industry-leading within the premium mobile measurement space, demonstrated by the business’ impressive momentum and trusted position among leading international brands. We are thrilled to partner with the adjust team.”

The investment will also enable the company to expand its offering and presence among underserved, high-potential businesses.

Henschel continued: “The growth of mobile-born companies around the globe signals a positive environment for the development of tracking solutions that provide quality data for business decision makers.

“As these companies become market leaders, more and more businesses will require a holistic mobile marketing tool. Our ambition is to become that essential part of their business intelligence and process data at scale, just as SAP broke out of its market scope decades ago.”

Further reading: Fintech key to closing $2tr funding gap

Praseeda Nair

Praseeda Nair

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

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