Having grown to a community of 16,000 retailers and 150,000 brands, shopping app Shopcade has raised $4 million (£248,000) to help with future development.
The angel-led round has seen contributions come from Pascal Cagni, former general manager and VP for Apple Europe, and Michel Combes, CEO of telecommunications company Alcatel-Lucent and ex-CEO of Vodafone Europe.
The newly-backed company was set up in 2011 by the co-founder of PriceMinister, Nathalie Gaveau, alongside Marie-Barbe Girard, Hoon Kim and Evan Adelman and has since signed partnerships with a number of fashion bloggers and magazines.
Users can keep tabs on pieces they would like to buy and will then be updated when they are available. Personal recommendations are also imbedded into the service.
Gaveau comments, ‘Social networks – Tumblr, Facebook, Instagram – have set the expectation that content is fresh and tailored uniquely to you.
‘So by mixing in social factors into our data, we’re creating a scalable social shopping platform that allows the discovery of new products everyday based on your profile.’
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Shopcade investor Cagni has made a number of angel commitments in the last 12 months including Paris-based Netatmo, which makes personal weather station and air quality sensor devices for use with Android and iOS apps, Dutch online content monetiser Cleeng and RockPack, a London app for use in curating videos.
Cagni says, ‘By identifying the game-changing opportunities in mobile commerce, Shopcade is set to become the leading mobile shopping platform targeting fashionable young female audiences.’
Prior to adding Cagni and Combes as backers, Shopcade has had undisclosed capital injections from other high-net worths such as Daniel Bernard, former CEO of European retailer Carrefour, Eidos Games co-founder Ian Livingston and former BBC director general John Birt.