London-based start-up Glow Digital Media has attracted the interest of a number of seed backers and secured $1.3 million (£823,000) for its development efforts.

Glow Digital Media will begin work to develop its advertising platform geared towards Facebook after netting $1.3 million (£823,000) of seed capital. Investors in the start-up include Project A Ventures, GmbH and Avonmore Developments.

The business, which was founded in 2009, sells a self-serve license for its Facebook advertising platform. It clients include Omnicom, Kraft and Mercedes Benz. Its service helps direct response advertisers build and manage Facebook advertising campaigns.

As well as developing its Glow Machine platform, Glow Digital Media is targeting expansion into the US market through a regional headquarters in Los Angeles. It will be hiring what it describes as ‘four key new senior executives’, including David Wamsley who will head up the new location.

In the late 1990’s, Wamsley founded Adauction.com, an online advertising exchange offering pricing and bidding for digital media. He also started up campsix, a venture-backed incubator which focused on software-as-a-service start-ups. 

In more recent times, Wamsley was a co-founder of GravityEight, a health and wellbeing consumer internet application which integrated with Nike Plus, Fitbit, the ZEO Sleep Machine, and the Facebook API.

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Damian Routley, CEO of Glow, says that Glow Digital Media’s growth has been supplemented by the announcement in September 2012 that it was named as one of twelve Facebook Strategic Preferred Marketing Developers.

Routley adds, ‘Our status as one of Facebook’s strategic preferred marketing developers is testament to the nimble and innovative team at Glow and will be one of the key drivers of growth for us in 2013.’