Business cards go electronic

The days of scrabbling through a pile of business cards to find one contact could be numbered, with the launch of a software program that sends electronic business cards direct to visitors’ mobile phones.

Using wireless Bluetooth technology, software developed by enables a company’s business card to be sent to every customer’s mobile or PDA as they enter the premises. Furthermore, each visitor has the option of accepting or declining the card, so the system avoids bombarding uninterested parties.

Like a traditional business card, the e-card contains all the usual contact information, but also includes a company logo. Accepted information is then stored in the phone’s address book for easy access later.

There’s no charge for sending or receiving and the technology ensures an e-card will never be sent to the same phone twice. Costing £349, the software is less expensive than many other sophisticated marketing tools and the makers claim the technology boosts customer retention because it leaves a permanent brand reminder in each visitor’s handset.

Marc Barber

Marc Barber

Marc was editor of GrowthBusiness from 2006 to 2010. He specialised in writing about entrepreneurs, private equity and venture capital, mid-market M&A, small caps and high-growth businesses.

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