Breaking into foreign markets

Jerome Couturier, associate professor in international management at ESCP Europe Business School, looks at how companies can expand overseas without overextending themselves.

Jerome Couturier, associate professor in international management at ESCP Europe Business School, looks at how companies can expand overseas without overextending themselves.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Keywords: international expansion, business growth, Tesco, UK, US, Europe

Nick Britton

Nick was the Managing Editor for growthbusiness.co.uk when it was owned by Vitesse Media, before moving on to become Head of Investment Group and Editor at What Investment and thence to Head of Intermediary... More by Nick Britton