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Praseeda Nair

Praseeda Nair

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Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

PR and Marketing Strategy

Retailers beware: Bargain hunters to blame for price hikes

Shoppers looking for a bargain are pushing up the prices for everybody, new research has found.

Entrepreneurs

Four simple business lessons from the school of life

Here are some of the best kept secrets from businesses across Britain, and their top four tips to succeeding in the real world.

Entrepreneurs

A singular vision and a network of freelancers: Avocado Social

Avocado Social's Alison Battisby was pushing social media before it became the norm. Here's how she made social training mainstream.

Human Resources

From apples to acupuncture: Six ways to boost staff productivity

According to research by Love Energy Savings,43 per cent of UK workers don’t feel that their current employer does enough to keep them engaged.

Technology

Three business expenses which have diminished in a decade

Since the invention of accounting software in the 1970s it has never been easier to track business expenses.

Growth Planning

Beware the dangers of disruption in a business

Disruption can either boost your business or tear it down

Growth Planning

Eight strategies to green your business

Here are eight ways to grow your business sustainably, starting with thinking about sustainability as a core business requirement

Technology

Top secret security tag is taking the high street by storm

John Smith is a long time professional criminal and convicted shoplifter. But he got more than he bargained for recently, when trying to steal clothing from a high street retailer

PR and Marketing Strategy

Five top ideas for marketing start-ups with a small budget

Deciding on a marketing method when you are a start-up with limited resources and a small budget is not easy. Here are five ideas to start.

News

Five questions to ask when reacting to business surprises

Here's how research into police data helped academics pin-point a failsafe five-point process to dodge unwanted surprises in business.

Banking

Where will the Uberification of banking leave advisers?

With bank branches closing all over the UK, an Uber for banking could be the future. Are bank tellers and advisers going the way of the switchboard operators and town criers of yesteryear?

Technology

Ten tips to avoid massive data breaches

Employees pose a significant risk to cyber security, according to research Norrie Johnston Recruitment. In fact, 23 per cent of employees use the same password for different work applications and 17 per cent actually write these down. Here's how to keep your business safe.