About

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Human Resources

The UK’s embarrassing open secret: the gender pay gap

Despite the Equal Pay Act 45 years ago, women still earn less than men in Britain today. Yet naysayers insist that the pay gap has been sensationalised and blown out of proportion. We wade through the research to separate fact from couched sexism.

Alternative Finance for Business

The world’s first robot chef is crowdfunding

The robot kitchen that cooks, serves and cleans up after itself is crowdfunding on Seedrs for an early launch in 2018.

Technology

Keeping up with key tech is the biggest growth challenge

Changing stakeholder expectations are compelling CEOs to innovate, according to research from Frost & Sullivan’s Visionary Innovation Team.

Human Resources

Should you trust your gut when recruiting?

How many of your hiring decisions are made based on what you feel versus what you know?

Growth Planning

What does Brexit really mean for you?

There's a lot of information and advice making the rounds post-Brexit. But what does the vote to leave the EU actually mean for your business? Seal Software's Toby Hannon outlines how to expect the unexpected.

Entrepreneurs

Midlands based male grooming brand sees growth spurt

Subscription based shaving and beard care brand, Gentlemen's Order, has seen a sharp spike in demand since its launch. Here's how they started up.

Growth Planning

Break through the growth ceiling

Phil Keoghan, CEO at Ricoh UK and Ireland explains why Britain needs to back ‘middle businesses’ struggling to achieve their full potential

PR and Marketing Strategy

Are your customer service tactics targeted for B2B and B2C?

Evander's customer service manager, Julian Betts takes a closer look at the adjustments that you need to consider when serving a particular customer base.

Entrepreneurs

Shopological’s founder on growing a digital fashion and beauty brand

There's choice and there's overkill. Shopological's founder, Elizabetta Camilleri, talks to GrowthBusiness on how brands can reach consumers in an increasingly saturated market. This is her start-up journey.

Financial Management

How does VAT work, and other questions answered

A free online platform can help business owners crunch numbers and find experts.