About

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Human Resources

More than a third of UK workers denied remote working despite Storm Doris

Bad weather notoriously costs the UK billions in lost productivity every year, yet the fact that many office workers are never allowed to work remotely suggests that businesses may not be as mobile as they need to be.

PR and Marketing Strategy

What makes TV ads stick?

The most shared ads produce at least one emotional reaction that can trigger a psychological response from viewers.

Alternative Finance for Business

“Skype for grannies” pivots to digitalise elderly care

"Skype for Grannies" app Pieni pirri is now launching its focus on digitalising elderly care services.

Legislation and Regulation

Long term maintenance of Landlord Assets

The housing crisis has been a thorny problem that has been confronting governments for decades and as each year passes it seems to get worse.

Entrepreneurs

Why data-driven property management is the future of the sharing economy

By Guy Westlake's estimation, estate agents may have missed the boat in service-led property management, particularly in the rapidly evolving home-sharing market. He speaks to GrowthBusiness on making Lavanda a staple in the sharing economy.

Leadership

Sensation seekers make better leaders

Businesses with "sensation seekers" for CEOs are likely to be far more innovative, according to research from McGill University. Here's why.

Technology

Why everyone should be a hacker

The question is not ‘why hack?’ but rather 'what’s your hack?', writes Aurecon's Jacob Lindsay.

Technology

Artificial intelligence in law: is the industry ready?

Artificial intelligence: boon or bane? Which side of the debate should law firms take?

Banking

What benefits should your business bank account have?

Here are the main features you should be looking for when scouring the market for a new business bank account.

PR and Marketing Strategy

How do I ensure my marketing delivers ROI?

Marketing agency every1 explain what to keep in mind when trying to make sure your marketing efforts deliver a clear ROI.

Legislation and Regulation

REPORT: UK women in finance face the largest pay gap across sectors

Eliminating work-related gender gaps could add £150 billion to our annual GDP in 2025. That is an opportunity that neither Government nor businesses can afford to ignore. Yet women in finance are on the losing end of the wage battle. Here's why.

Financial Management

Digitisation and skills upgrade are the top priorities for CFOs

CFOs place emphasis on digital transformation and up-skilling staff this year.

Praseeda Nair

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