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Praseeda Nair

Praseeda Nair

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Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Human Resources

The gender pay gap is a myth, pure and simple

Salary surveys are more often than not headline-grabbing and hackneyed, says top legal recruitment expert, Sarah McParland. Here's why she believes that the gender pay gap is pure fiction.

Human Resources

Why the gender pay gap isn’t just a mid-career phenomenon

A look at how the class of 2008 is faring today reveals that women are making strides in the early phase of their careers, but reportedly still earn less than men.

Opinion

Psychology and trading: Discovering the mind behind the markets

easyMarkets' James Trescothick explores the relationship between psychology and trading.

Entrepreneurs

The world’s first subscription airline business takes off in Europe

All-you-can-fly subscription-based airline start-up Surf Air enters Europe with a partnership with Zuora, a subscription commerce platform.

Human Resources

More than a third of UK workers denied remote working despite Storm Doris

Bad weather notoriously costs the UK billions in lost productivity every year, yet the fact that many office workers are never allowed to work remotely suggests that businesses may not be as mobile as they need to be.

PR and Marketing Strategy

What makes TV ads stick?

The most shared ads produce at least one emotional reaction that can trigger a psychological response from viewers.

Alternative Finance for Business

“Skype for grannies” pivots to digitalise elderly care

"Skype for Grannies" app Pieni pirri is now launching its focus on digitalising elderly care services.

Legislation and Regulation

Long term maintenance of Landlord Assets

The housing crisis has been a thorny problem that has been confronting governments for decades and as each year passes it seems to get worse.

Entrepreneurs

Why data-driven property management is the future of the sharing economy

By Guy Westlake's estimation, estate agents may have missed the boat in service-led property management, particularly in the rapidly evolving home-sharing market. He speaks to GrowthBusiness on making Lavanda a staple in the sharing economy.

Leadership

RESEARCH: “Sensation seekers” make better leaders

Businesses with "sensation seekers" for CEOs are likely to be far more innovative, according to research from McGill University. Here's why.

Technology

Why everyone should be a hacker

The question is not ‘why hack?’ but rather 'what’s your hack?', writes Aurecon's Jacob Lindsay.

Technology

Artificial intelligence in law: is the industry ready?

Artificial intelligence: boon or bane? Which side of the debate should law firms take?