It can sometimes be tempting to think of tech as a monolith; an industry operating under cohesive standards and practices, where everyone has a technical role. The truth, of course, couldn’t be further from that.
Just like any company, tech firms need people across all types of roles and functions. One role that can get overlooked, especially at an early stage when a company is boot-strapping itself to viability, is marketing.
Marketing roles are one of the key components that make up a tech company’s growth engine. An essential part of any business, marketing plays a critical role in attracting new customers and keeping existing customers happy.
This is a job that has expanded in scope since the dawn of the internet and particularly the advent of e-commerce. It is also a fast-paced field where marketers need to run to keep up.
Marketing in the new digital era
Gartner’s Top 6 Marketing Predictions for 2022 report found that by 2026, CMOs will dedicate 30 per cent of their influencer and celebrity budgets to virtual influencers, and by the same year, 60 per cent of millennial and Gen Z consumers will make purchases on social platforms over traditional digital commerce platforms.
New technologies, too, have to be evaluated and embraced. Gartner also estimates that by 2025, one in five B2B companies will leverage AI or machine learning to connect buyers with sales reps at key moments during digital commerce interactions.
Developing specialisms
The scope of specialisms within the marketing field has grown, too. Tech companies are posting marketing jobs across the gamut for professionals skilled in digital marketing, content creation, ad serving, email marketing, SEO and more.
Then there is the whole field of martech – an area of technology dominated by the CRM platforms HubSpot and Salesforce. These companies make software which marketers use to optimise their marketing plans and meet KPIs. A typical martech platform has tools to help marketers plan, schedule and measure campaigns and other marketing tactics, automating a part of their day-to-day tasks.
To discover open marketing jobs that are available now, check out the Growth Business job board, or discover three we are taking a look at below.
Data Product Owner, Marketing, ITV, London
ITV is now far more than a media company. The business is underpinned by a wide and diverse set of technologies, from workflows for advertising and content platforms, to the web and cloud technologies that teams use.
Data strategy is a team of experienced strategists and product owners, collectively responsible for thought leadership, product ownership, and realising measurable value from data and AI. The data product owner will work closely with stakeholders across business teams and will articulate user stories for data products that drive value and benefits for marketing stakeholders. You’ll also need extensive experience realising value from data within a digital/media context, ideally with experience of TV/VOD ecosystem, with a proven track record in delivering sophisticated data products. Apply for the role here.
Bloomberg Connects Digital Manager, Marketing, Bloomberg, London
Bloomberg is a global leader and Bloomberg Connects is the company’s rapidly growing free app that lets users access museums, galleries and cultural spaces around the world.
The marketing digital manager will build and manage digital marketing strategy including paid campaigns, SEO and email marketing, driving user acquisition, engagement, retention, and advocacy. You’ll build an omnichannel paid strategy and own the development of paid campaigns that drive acquisition, retention and engagement across all channels, utilise marketing tools (Google Analytics, Branch, Braze) and develop campaign insights to understand consumer behaviour. You will need a minimum of eight years’ relevant mobile/digital work and experience developing lifecycle/CRM programs as well as proven results in digital/mobile growth marketing. Find out more about the job here.
E-Commerce Product Manager-Creator and Affiliate Side, TikTok, London
The leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy. With the growth of e-commerce, TikTok is looking for a creator and affiliate product manager to join the TikTok Shopping team.
You will be responsible for the affiliate GMV and activities of influencers and you’ll be in charge of selecting products and enhancing the efficiency of content marketing. Delving into the root needs of all kinds of characters and doing research of local and global competitors, you’ll be responsible for product innovation. You will need more than five years’ influencer marketing product work experience and you’ll need to have large e-commerce platform work experience too. Get the full job description here.
Discover thousands more job opportunities in tech on the Growth Business job board.
Kirstie McDermott works for our job board partner, Jobbio. Based in Dublin, she has been a writer and editor across print and digital platforms for over 15 years.
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