Food tech is on the rise, but food intelligence is a new cross-over, where customer feedback and data analytics come together to shape the dining experience.
Food intelligence platform, Yumpingo, partnered with Jamie’s Italian to do just that this summer.
Yumpingo’s data-driven menu development service puts the power in the hands of the people, helping restauranteurs glean insight into what their diners really want.
Guests complete a one-minute online review at the end of their meal on Yumpingo-enabled, restaurant-branded tablets, which replace traditional bill presenters. The Yumpingo platform then analyses the data, breaking the findings down into insights at dish level.
Over the summer, Yumpingo’s platform collated data from diners at Jamie’s Italian restaurants in Piccadilly, Stratford and Victoria. During this time, the Yumpingo platform captured and analysed over 3,000 food and service reviews from real guests per restaurant every month. This data has enabled Jamie’s Italian’s food team to develop and introduce their new menu with more certainty, consistency and operational control.
According to Jason Ridout, COO of Jamie Oliver Restaurant Group, decisions that were previously made on instinct are now based on data. “Yumpingo’s food intelligence platform enables us to better engage with our guests to help us serve more food they love, more often.”
“Yumpingo is delighted to be launching its data-driven menu development service with Jamie’s Italian. The scale of guest engagement and actionable insights the Yumpingo platform delivers is a game changer for the casual dining sector both in the UK and internationally,” Gary Goodman, founder and CEO of Yumpingo said.
“Big data analytics is such a powerful, yet still under-utilised tool for the restaurant industry. Our analysis of large volumes of genuine reviews in real-time across every service means restaurants can really get to know what their customers want, and how their operations are performing, to ensure guests keep coming back time and again.”
